Brighten Business Consulting Hiring! Full Time Digital Performance Specialist (DV360 | Programmatic Advertising) in WP Kuala Lumpur, Earn up to MYR 6,500 - Ricebowl

Bachelor’s Degree in Marketing, Communications, or related disciplines

1–2 years of hands-on experience in programmatic media buying, ad operations, or a similar trading role

Proven experience managing and optimizing programmatic campaigns to achieve performance targets

Strong analytical and problem-solving skills with a solid understanding of the programmatic advertising ecosystem, ad technology, and data analysis.

Proactive, detail-oriented, curious, and self-driven

Ability to multitask and prioritize effectively in a fast-paced environment

Excellent communication and presentation skills

Mandarin and English proficiency required; Cantonese is an advantage.

Technical Skills

• Hands-on experience with Display & Video 360 (DV360)or other DSPs, such as The Trade Desk, is preferred

• In-depth understanding of ad server platforms such as Campaign Manager 360 (CM360)

• Experience with Google Analytics (GA) and Google Tag Manager (GTM)

Programmatic Campaign Management

• Independently set up, launch, and manage programmatic campaigns on platforms such as Display & Video 360 (DV360)

• Monitor campaign performance and continuously optimize campaigns to achieve KPIs and client objectives

• Analyze campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys

• Implement audience targeting strategies, bidding optimization, and creative rotation strategies

• Troubleshoot campaign setup, ad serving, and tracking issues

Client Communication & Reporting

• Collaborate with Customer Success and client-facing teams to understand campaign objectives and develop effective media strategies

• Prepare and present performance reports, highlighting trends, insights, and recommendations

• Participate in client meetings and act as a subject matter expert on programmatic advertising

Operational Excellence & Collaboration

• Maintain accurate campaign records and documentation

• Ensure adherence to established workflows and quality standards

• Collaborate closely with internal teams to ensure seamless campaign execution and reporting

• Develop and maintain best practices, product documentation, and knowledge resources

Project Contribution

• Participate in ad-hoc projects and internal initiatives that contribute to business growth and innovation