Great Eastern Hiring! Full Time AVP, Salesforce Marketing Cloud Operations (financial industry candidates with proven experience in MarTech are highly encouraged to apply) in Federal Territory - Ricebowl

About the Job

As we continue to strengthen our regional MarTech ecosystem, Salesforce Marketing Cloud and Salesforce Data Cloud play key roles in enabling increasingly automated, data-led and personalised engagement across the customer lifecycle. We're looking for an experienced AVP, Salesforce Marketing Cloud Operations to lead the design, delivery, and optimisation of the customer lifecycle. This role will work closely with the marketing teams and the Regional Salesforce Centre of Excellence to leverage, contribute and continuously improve how Marketing Cloud is used.

Key Responsibilities:

• Shape and lead the end-to-end delivery of customer journeys and engagement programmes in Salesforce Marketing Cloud.
• Design, configure and optimise journeys across relevant lifecycle stages, including journey logic, personalisation, channel activation and trigger-based engagement, and audience segmentation application across the Salesforce platform.
• Apply and maintain the operational controls required for customer communications, including consent and suppression, audience validation, quality assurance, testing, access, deliverability and release readiness.
• Operationalise new Marketing Cloud capabilities and use cases, to leverage reusable capabilities and playbooks, contribute business requirements and execution learnings and support their continued evolution.
• Drive continuous optimisation through disciplined test-and-learn to improve journey configuration, targeting and channel execution.
• Monitor platform utilisation and operational performance, including deliverability, unsubscribe rates, and identify opportunities to increase automation, adoption and execution efficiency.
• Partner with the Regional Salesforce Centre of Excellence and other implementation partners on platform dependencies, releases and operational issues, ensuring effective resolution and readiness for change.
• Strengthen Marketing Cloud capability across the organisation through practical operating procedures, knowledge sharing and guidance that enable marketing teams to use the platform effectively and consistently.

We are looking for people with

• 8+ years of relevant experience across Salesforce Marketing Cloud, marketing automation, CRM or MarTech, with hands-on platform experience.
• Relevant Salesforce Marketing Cloud certifications and experience in insurance, banking or another regulated consumer business will be advantageous.
• Proven Salesforce Marketing Cloud experience, including Flow-based automation, audience segmentation and activation, campaign configuration and multi-channel engagement, with the ability to build, troubleshoot and optimise solutions directly within the platform.
• Familiar with the fundamentals of lifecycle and customer engagement, and can translate business and marketing requirements into well-designed automated journeys and engagement programmes.
• Firm understanding on customer data and audiences flow into Marketing Cloud and how engagement signals flow into downstream measurement and optimisation.
• Understand Marketing Cloud data structures, integration patterns and technical dependencies, and can work effectively with other Salesforce specialists and Technology teams to resolve complex issues.
• Understand the operational foundations of scaled digital communications, including deliverability, sender reputation, preference and consent management, suppression, testing and quality assurance.
• Can analyse customer response and journey performance, troubleshoot issues and identify opportunities to improve campaign effectiveness and execution.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Entity: Great Eastern Malaysia HQ

Employment Type: Permanent