Katrin BJ Hiring! Full Time E-Commerce - Digital Marketing Executive in Selangor, Earn up to MYR 5,000 - Ricebowl

Key Responsibilities:

E-Commerce Operations

• Plan and execute effective marketplace strategies across Shopee, Lazada, TikTok Shop, and other platforms.
• Manage and optimize product listings, pricing, and promotional activities to increase visibility, conversions, and sales.
• Coordinate inventory management, order processing, and logistics to ensure seamless operations and cost efficiency.
• Monitor store health and resolve listing issues including suspensions, blocked products, and catalog errors.

Performance Marketing & Automation

• Plan and execute digital marketing campaigns with a focus on SEO, SEM, and keyword advertising to boost product ranking and sales.
• Analyze campaign performance (ROAS, CTR, CPC) and fine-tune marketing strategies accordingly.
• Leverage AI-driven tools (e.g., chatbots, WhatsApp automation) to enhance customer engagement and lifetime value.

CRM & Lifecycle Marketing

• Develop and manage CRM strategies using tools like FunnelKit, WordPress, and WhatsApp automation.
• Design and implement end-to-end lifecycle marketing journeys for customer retention and upselling.
• Monitor user behavior and segment audiences for personalized experiences and remarketing campaigns.

Content & Branding

• Create compelling, visually engaging content including mockups, copywriting, and video promotions.
• Plan and execute campaign strategies around major sales events (11.11, 12.12, festive periods).
• Ensure consistency in branding and tone across all customer touchpoints.

Requirements:

• Diploma or Degree in Marketing, E-Commerce, Business, or a related field
• Fresh graduates are encouraged to apply
• Hands-on experience with Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
• Familiar with SEO/SEM, Google Ads, keyword research tools, and marketplace analytics dashboards.
• Experience with CRM tools, WhatsApp automation, WordPress, or equivalent marketing automation platforms.
• Proficient in English and Bahasa Malaysia. Additional language skills are a plus.
• Strong data analysis skills with a problem-solving mindset.
• Ability to work independently and collaboratively in a fast-paced environment, including remote team coordination.

Preferred Qualifications:

• Experience in cross-border e-commerce and supplier coordination (e.g., Amazon, Taobao, 1688).
• Knowledge of AI marketing tools or chatbot integrations.
• Background in B2B and B2C marketing strategies.

Pay: RM4,000.00 - RM5,000.00 per month

Work Location: In person