- Singapore
ANGGUN ON STEVENS PTE. LTD. Hiring! Full Time Customer Retention Specialist (AI-Driven Sales - Events) in , Earn up to SGD 4,200 - Ricebowl
Customer Retention Specialist (AI-Driven Sales - Events)
ANGGUN ON STEVENS PTE. LTD.
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Job Description
Responsibilities
1. AI-Powered Sales Conversion
Utilise AI tools to improve the conversion of wedding and event enquiries into confirmed bookings.
Use AI to draft personalised sales messages, quotations, promotional content and follow-up communications.
Analyse customer enquiries, preferences and budgets to recommend suitable wedding packages and event services.
Identify potential customers who are likely to book and prioritise follow-ups accordingly.
Use AI to improve sales scripts, objection handling and closing techniques.
2. Automated Customer Follow-Ups
Implement AI-assisted follow-up workflows through WhatsApp Business, CRM systems, email and other approved communication channels.
Ensure timely follow-ups for new enquiries, venue viewings, quotations and pending bookings.
Re-engage customers who have stopped responding or have not confirmed their bookings.
Develop personalised follow-up sequences based on each customer's enquiry date, budget, event date and level of interest.
Use AI to identify missed sales opportunities and recommend the next best action.
3. Wedding & Event Sales Growth
Convert enquiries into confirmed wedding and event bookings across the company's venues.
Promote and upsell wedding packages, venue rental, catering, decorations, photography and other event-related services.
Use AI to generate promotional campaigns targeting different customer segments and wedding budgets.
Analyse sales trends, customer feedback and campaign performance to identify opportunities for revenue growth.
Support seasonal promotions and campaigns to increase bookings during off-peak periods.
4. Lead Management & Customer Retention
Maintain accurate customer information and sales pipeline records in the CRM system.
Use AI-assisted lead scoring and customer segmentation to identify high-potential enquiries.
Track customers who have viewed venues, received quotations or expressed interest but have yet to confirm.
Develop referral and repeat-booking strategies to encourage recommendations and future event bookings.
Monitor lost leads and use AI to analyse the reasons for unsuccessful conversions.
5. AI-Generated Marketing & Content
Use AI tools to create engaging sales messages, promotional copy, email campaigns and social media content.
Assist in generating wedding package presentations, proposal templates and personalised customer recommendations.
Collaborate with the marketing team to improve campaign targeting and customer engagement.
Test different promotional messages and sales approaches to identify those that generate the highest conversion rates.
6. Sales Analytics & Performance Reporting
Use AI tools and dashboards to track enquiries, venue viewings, quotation follow-ups and confirmed bookings.
Prepare weekly reports on conversion rates, lost leads, sales revenue and follow-up performance.
Identify bottlenecks in the sales process and recommend improvements using data-driven insights.
Continuously improve AI-assisted sales workflows to reduce manual work and increase team productivity.
Job Requirements
Diploma or degree in Business, Marketing, Hospitality, Events Management or a related field is preferred.
Experience in sales, customer retention, CRM or hospitality is an advantage.
Experience in wedding sales, banquet operations or event venue management is preferred.
Comfortable using AI tools such as ChatGPT and AI-powered CRM or marketing platforms.
Familiarity with WhatsApp Business, customer databases, sales pipelines and automated follow-up tools.
Strong communication, persuasion, negotiation and customer relationship management skills.
Able to use data and AI-generated insights to improve sales performance.
Proactive, target-driven and willing to learn new technology.
Able to work weekends and public holidays when required.
Key Performance Indicators (KPIs)
Monthly confirmed wedding and event bookings.
Enquiry-to-booking conversion rate.
Revenue generated from follow-ups, upselling and recovered leads.
Number of previously inactive leads successfully converted.
Speed and consistency of customer follow-ups.
Return on investment from AI-assisted marketing campaigns.
Accuracy of CRM records and sales reporting.
Reporting to:
Sales Manager / Business Development Manager
Primary Objective:
To increase wedding and event sales revenue by combining strong customer relationship management, proactive sales follow-ups and AI-powered sales automation.
Utilise AI tools to improve the conversion of wedding and event enquiries into confirmed bookings.
Use AI to draft personalised sales messages, quotations, promotional content and follow-up communications.
Analyse customer enquiries, preferences and budgets to recommend suitable wedding packages and event services.
Identify potential customers who are likely to book and prioritise follow-ups accordingly.
Use AI to improve sales scripts, objection handling and closing techniques.
2. Automated Customer Follow-Ups
Implement AI-assisted follow-up workflows through WhatsApp Business, CRM systems, email and other approved communication channels.
Ensure timely follow-ups for new enquiries, venue viewings, quotations and pending bookings.
Re-engage customers who have stopped responding or have not confirmed their bookings.
Develop personalised follow-up sequences based on each customer's enquiry date, budget, event date and level of interest.
Use AI to identify missed sales opportunities and recommend the next best action.
3. Wedding & Event Sales Growth
Convert enquiries into confirmed wedding and event bookings across the company's venues.
Promote and upsell wedding packages, venue rental, catering, decorations, photography and other event-related services.
Use AI to generate promotional campaigns targeting different customer segments and wedding budgets.
Analyse sales trends, customer feedback and campaign performance to identify opportunities for revenue growth.
Support seasonal promotions and campaigns to increase bookings during off-peak periods.
4. Lead Management & Customer Retention
Maintain accurate customer information and sales pipeline records in the CRM system.
Use AI-assisted lead scoring and customer segmentation to identify high-potential enquiries.
Track customers who have viewed venues, received quotations or expressed interest but have yet to confirm.
Develop referral and repeat-booking strategies to encourage recommendations and future event bookings.
Monitor lost leads and use AI to analyse the reasons for unsuccessful conversions.
5. AI-Generated Marketing & Content
Use AI tools to create engaging sales messages, promotional copy, email campaigns and social media content.
Assist in generating wedding package presentations, proposal templates and personalised customer recommendations.
Collaborate with the marketing team to improve campaign targeting and customer engagement.
Test different promotional messages and sales approaches to identify those that generate the highest conversion rates.
6. Sales Analytics & Performance Reporting
Use AI tools and dashboards to track enquiries, venue viewings, quotation follow-ups and confirmed bookings.
Prepare weekly reports on conversion rates, lost leads, sales revenue and follow-up performance.
Identify bottlenecks in the sales process and recommend improvements using data-driven insights.
Continuously improve AI-assisted sales workflows to reduce manual work and increase team productivity.
Job Requirements
Diploma or degree in Business, Marketing, Hospitality, Events Management or a related field is preferred.
Experience in sales, customer retention, CRM or hospitality is an advantage.
Experience in wedding sales, banquet operations or event venue management is preferred.
Comfortable using AI tools such as ChatGPT and AI-powered CRM or marketing platforms.
Familiarity with WhatsApp Business, customer databases, sales pipelines and automated follow-up tools.
Strong communication, persuasion, negotiation and customer relationship management skills.
Able to use data and AI-generated insights to improve sales performance.
Proactive, target-driven and willing to learn new technology.
Able to work weekends and public holidays when required.
Key Performance Indicators (KPIs)
Monthly confirmed wedding and event bookings.
Enquiry-to-booking conversion rate.
Revenue generated from follow-ups, upselling and recovered leads.
Number of previously inactive leads successfully converted.
Speed and consistency of customer follow-ups.
Return on investment from AI-assisted marketing campaigns.
Accuracy of CRM records and sales reporting.
Reporting to:
Sales Manager / Business Development Manager
Primary Objective:
To increase wedding and event sales revenue by combining strong customer relationship management, proactive sales follow-ups and AI-powered sales automation.
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