Job Summary
We are seeking a proactive and results-driven Marketing Executive to support marketing initiatives, brand development, and business growth by planning campaigns, managing digital channels, conducting market research, and enhancing customer engagement.
Responsibilities
Plan, coordinate, and execute marketing campaigns across online and offline channels to drive brand visibility and customer engagement
Manage social media platforms, website content, and digital marketing channels to optimize audience reach and interaction
Create and coordinate marketing materials, promotional content, and communications to support brand consistency
Conduct market research and competitor analysis to identify trends, customer needs, and business opportunities for strategic planning
Assist in developing marketing strategies aimed at increasing brand awareness, customer acquisition, and business growth
Monitor and evaluate marketing campaign performance using relevant metrics and prepare detailed reports for management review
Coordinate marketing activities with internal departments, external vendors, and business partners to ensure seamless execution
Maintain the company’s brand image and ensure consistency across all marketing communications
Support the planning and execution of events and promotional activities to enhance market presence
Perform other marketing-related duties as assigned by management to support overall marketing objectives
Preferred competencies and qualifications
Diploma or degree in Marketing, Business Administration, Communications, or related discipline
Relevant experience in marketing, digital marketing, or brand management
Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint
Familiarity with social media platforms, digital marketing tools, and content creation
Strong written and verbal communication skills
Strong analytical, organisational, and project coordination skills
Ability to work independently and collaboratively in a team
Proactive, creative, detail-oriented, and eager to learn
Ability to manage multiple tasks and meet deadlines