Animasia Studio (HQ) Hiring! Full Time Digital Marketing Executive in Federal Territory - Ricebowl

Build & Grow the Beyblade X Digital Ecosystem

At Beyblade Sdn Bhd, (a subsidiary of Animasia Studio Sdn Bhd), we connect fans, players, and communities across Malaysia through strategic content, digital campaigns, and performance marketing. We are looking for a creative, digital savvy-minded Digital Marketing Executive to join our team and shape our multi-platform digital execution, paid media initiatives, and social presence.

If you enjoy creating social content, managing digital-channel campaigns, turning analytics into actionable strategies, and taking ownership of end-to-end digital growth, we’d love to hear from you.

Job responsibilities:

• Content Marketing – Conceptualize, plan, create and edit content for social media platforms (TikTok, Facebook, Instagram, YouTube, Community groups)
• Social media channels management (TikTok, Facebook, Instagram, YouTube, Community groups, etc.) – Co-manage and execute content creation and query responses across all social media channels and owned platforms.
• Influencer/KOL/KOC Marketing – Monitor and lookout for influencers to collaborate and promote products/web sign-up/campaigns.
• Digital campaign – Plan, manage and monitor the performance of digital campaign or contest (including liaising with third parties)
• Manage and optimize paid advertising campaigns (search, social, display), ensuring performance meets KPIs for impressions, reach, CTR, CPC, conversions, and budget utilization.
• Regularly update content for the website and schedule for email marketing.
• Reporting and analytics – Analysing data, providing insights and observations for improvement for campaigns, media buy, website, social media channels and e-commerce.
• Work closely with relevant departments to ensure digital marketing campaigns are aligned with business objectives.
• Stay updated and be proactive in providing digital marketing trends, platform updates, AI technologies, and industry best practices.
• Assist in managing SEO, website visibility, and online brand presence.
• Any other tasks as assigned by the management.

Requirement:

• A recognised Bachelor's Degree in Marketing, Mass Communication, Business, Digital Media or other related disciplines. Diploma holders with relevant working experience will be considered.
• Familiarity with major social media platforms (e.g. Facebook, Instagram, YouTube, and TikTok)
• Proficiency in tracking & analytics, including setting up Meta Pixel, Google Analytics, TikTok Pixel, and other tracking tools.
• Familiarity with any of the following - CapCut, Canva or similar creative and video editing tools is an added advantage.
• Basic understanding of website management (UI/UX or CMS platforms) and SEO is an added advantage.
• Good written and verbal communication skills in English, with the ability to prepare clear presentations and reports.
• Data-driven mindset – ability to analyze performance metrics and optimize campaigns for maximum ROI.
• Able to travel when required.
• Proactive problem-solving attitude, with a keen interest in continuously learning and improving.