Nanyang Brothers Tobacco Co Ltd Hiring! Full Time Marketing Center – New Product Development - Brand Marketing Lead in Hong Kong - Ricebowl

Key responsibilities

• Lead the new product development process: concept, design, prototyping, testing, and launch

• Liaise with design agencies, material suppliers, and clients

• Manage commercial terms, cost, delivery, and quality

• Own brand marketing strategy, budget, campaign execution, and performance review

• Coordinate with R&D, supply chain, and sales to ensure compliant implementation and product iteration

About you

• Bachelor's degree or above

• 5–10 years of experience in new product development or brand marketing in FMCG, alcohol, or premium consumer goods

• Able to independently manage design agencies, suppliers, and clients

• Strong project management and negotiation skills

• Familiarity with industry regulations and advertising compliance preferred

• Prior smoking/tobacco tasting experience preferred (not mandatory; solely for product sensory evaluation scenarios).