Nestlé Hiring! Full Time Brand - Business Development Manager (GBA focused | Infant Nutrition) in Hong Kong - Ricebowl

Snapshot

You will join our Nestlé Nutrition division as Brand & Business Development Manager. As a Brand Owner of NANCARE, you will define brand strategy, manage P&L performance, and ensure strong execution across all touchpoints.

Apart from this, you will also lead GBA marketing initiatives for our infant milk formula & maternal supplement portfolio, deliver integrated strategies that drive brand growth, consumer engagement, and business performance.

Roles & Responsibilities

Drive GBA Business Growth Through Marketing Excellence:
Lead the development and execution of annual brand growth strategies, portfolio priorities, and commercial initiatives that deliver sustainable business growth and strengthen market leadership.

Grow and Strengthen NANCARE Brand Performance:
Develop and execute end-to-end brand strategy, portfolio optimization, innovation, renovation, and commercialization plans to strengthen consumer relevance and accelerate growth.

Build Strong Consumer Demand and Brand Equity:
Develop integrated communication strategies and consumer engagement programs across online and offline touchpoints to increase brand awareness, consideration, recruitment, and conversion.

Deliver Actionable Consumer & Market Insights:
Leverage consumer understanding, market intelligence, and business analytics to identify growth opportunities, guide strategic decisions, and anticipate market trends.

Lead Cross-Functional Business Execution:
Partner with Sales, CDT, CRM, Medical, Supply Chain, Finance, Digital, and Regional teams to ensure flawless execution of business priorities and maximize commercial impact.

Manage Business Performance and Marketing Investments:
Monitor brand P&L, investment effectiveness, and resource allocation to ensure optimal return and sustainable profitability.

Ensure Compliance and Corporate Governance Excellence:
Ensure all activities comply with Nestlé policies, Infant Nutrition Code requirements, local regulations, and internal governance standards.

Requirements

• Bachelor's degree in Marketing, Business, or related disciplines.

• 6-8 years of experience in brand marketing, category management with GBA market experience, preferably in FMCG, IMF, Nutrition, or Healthcare background.

• Experience in managing Xiaohongshu (RED) and/or WeChat would be a strong advantage.

• Proven track record in developing and executing growth strategies and managing brand performance.

• Strong analytical skills with experience in consumer research, market share analysis, and translating figures and insights into business actions.

• Strategic thinker with strong commercial acumen and growth mindset.

• Excellent stakeholder management and cross-functional collaboration skills.

• Strong project and time management, presentable, and influencing capabilities.

• Proficient in English, Cantonese and Mandarin (spoken and written).

We, at all levels, are strongly committed to the Company, its development and its culture. We practice what we preach and give great importance to training and development of people. We offer excellent career development opportunities, attractive remuneration package, comprehensive fringe benefits and wellness programs to the right candidates.

We are an equal opportunity employer and committed to workforce diversity with opportunity for continuous development and growth to all employees.

Please apply in full resume (in Microsoft Word or PDF format) with your employment history, present and expected salary via "Quick Apply".

(All information will be treated in strict confidence and will be used exclusively for recruitment related purpose only. Information of unsuccessful applicants will be destroyed upon completion of the recruitment process.)