Coridors Hiring! Full Time Digital Marketing Specialist in - Ricebowl

Job description

We at Coridors are seeking a dynamic and creative Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies across multiple channels to drive brand awareness, engagement, and conversions including other responsibilities such as email marketing, content writing, search engine optimization, search engine marketing, ppc marketing etc.

Key Responsibilities:

1. Design and execute targeted email marketing campaigns, including compelling content, creative designs, list management, and performance analysis

2. Create engaging, SEO-optimized content across digital platforms while maintaining consistent brand voice. Develop and implement comprehensive AEO, and GEO strategies, including keyword research, technical optimization, structured data/schema markup, content optimization, entity building, AI search visibility, and link-building.

3. Develop and implement comprehensive SEO and SEM strategies, including keyword research, technical optimization, and link-building.

4. Monitor and analyze website, search, and AI visibility performance using analytics and SEO/AEO/GEO tools, providing actionable insights for continuous improvement.

5. Monitor and analyze website performance using analytics tools, providing actionable insights for improvement.

• Retarget website visitors & inactive leads

• Multi-channel follow-ups (Email + WhatsApp + Ads)

• Improve conversion rate & ROI

• Generate weekly & monthly reports

• Use analytics for decision-making

• Improve KPIs through data-driven decisions

6. Manage paid search advertising campaigns across multiple platforms (Google Ads, Bing Ads, social media)

7. Create effective ad copy and landing pages while optimizing campaign performance and ROI

8. Design targeted ad strategies for different audience segments, including retargeting and remarketing initiatives ( Create segmentation, automation & drip sequences)

9. Manage campaign budgets effectively across all digital marketing channels

10. Research and generate content ideas that resonate with target audiences, collaborating with design and marketing teams

11. Manage and optimize CRM systems to enhance customer relationships, track interactions, and improve customer lifecycle management

• Own Zoho CRM lead flow and pipeline tracking,

• Integrate WhatsApp, website & email into one system,

• Knowledge of customer journey will act as an advantage.

12. Email Revenue Funnel

• Cold outreach → follow-ups → nurturing

• Drip campaigns for inactive leads

• Re-engagement campaigns

• Build follow-up systems aligned with sales funnel

• Optimize campaigns using performance data

  13. Drive AEO & GEO initiatives to improve brand visibility and discoverability across AI-powered search and answer platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and other emerging AI engines.

• Optimize content for conversational and question-based search
• Improve AI citations, brand mentions, and entity visibility
• Implement structured data and schema markup
• Monitor AI search visibility and share of voice
• Identify content gaps across traditional and AI search
• Track and improve brand representation in AI-generated answers

 Qualifications:

• Bachelor's degree in Marketing, Communications, or related field

• Relevant years of experience in digital marketing

• Proven track record of digital marketing campaigns including search engine marketing

• Experience or understanding of AEO, GEO, AI search, and AI discoverability 

• Proficiency in digital marketing tools (Google Analytics, SEMrush, Mailchimp, Google Ads)

• Proficiency in CRM tools

• Strong analytical and data-driven decision-making skills

• Excellent written and verbal communication abilities

• Creative problem-solving and strategic thinking

Technical Skills:

• Google Analytics

• Google Ads

• SEO tools (Ahrefs, SEMrush, Moz)

• Email marketing platforms

• Social media advertising platforms

• Basic HTML and CSS

• Microsoft Office and Google Workspace