- 150 SIMS DRIVE Central Region (Singapore) Singapore
Working Location
Job Description
Responsibilities
Job Purpose
The Events & Partnerships Manager will drive event space utilisation and revenue by attracting corporate vendors, tech and security companies, event organisers, and sponsors. The role will own the full event lifecycle—from business development and sponsorship sales through planning, execution, and post-event reporting.
Venue Business Development
· Develop and implement strategic sales initiatives to secure event bookings, exhibitions, product launches, workshops, conferences, and corporate activations at the event space.
· Proactively identify, target, and convert vendors and event organisers, with a particular focus on technology, cybersecurity, physical security, IT infrastructure, and related B2B sectors.
· Build, manage, and nurture a robust pipeline of prospective clients, partners, and repeat bookers; oversee proposals, site visits, negotiations, contracts, and follow-up activities.
· Create compelling venue packages, rental rates, partnership bundles, and cross-promotion opportunities tailored to client needs.
· Consistently achieve or exceed targets for space utilisation, booking revenue, sponsorship income, and vendor acquisition.
Sponsorship & Partnerships
· Identify, approach, and secure sponsors for both owned and third-party events, targeting technology vendors, security solution providers, industry associations, media partners, and corporate brands.
· Develop and deliver customised sponsorship proposals, packages, and ROI-focused commercial pitches to prospective sponsors.
· Manage end-to-end sponsor relationships, from onboarding and activation through fulfilment and renewal.
· Negotiate sponsorship agreements, ensuring all deliverables, branding, hospitality, and exposure commitments are met.
Represent the venue at industry events, networking sessions, and partner meetings to enhance market presence and build strategic alliances.
Event Planning & Execution
• Plan, coordinate, and oversee all events at the venue, including concept development, event run sheets, floor plans, logistics, vendor management, and on-site execution.
• Liaise with AV, production, catering, security, registration, signage, setup, teardown, and other operational vendors to ensure seamless event delivery.
• Collaborate with clients and sponsors tounderstand objectives and deliver a professional, high-quality eventexperience.
• Administer event budgets, quotations,invoicing support, and implement effective cost control measures.
• Ensure strict compliance with venue safety, capacity, licensing, insurance, and security regulations.
Marketing & Reporting
· Develop and execute integrated marketing campaigns and collateral to promote the event space, upcoming events, and sponsorship opportunities.
· Maintain a comprehensive annual events calendar and align programming with target industries and revenue objectives.
· Monitor and report on key performance indicators, including bookings, occupancy, sponsorship revenue, leads generated, attendance, client satisfaction, and event ROI.
· Prepare detailed post-event reports, sponsor debriefs, and actionable recommendations for future programming.
· Maintain accurate CRM records, sales pipeline data, and vendor/partner databases to support ongoing business development.
Additional Sales & Marketing Responsibilities
· Any adhoc matters assigned by your reporting supervisor/manager.
Requirements
Important Information
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