DFI Retail Group Hiring! Full Time Retail Media Product Manager in Selangor - Ricebowl

DFI Retail Group (the ‘Group’) is a leading pan-Asian retailer. At 31st December 2021, the Group and its associates and joint ventures operated over 10,200 outlets and employed some 230,000 people. The Group had total annual sales in 2021 exceeding US$27 billion.

The Group (including associates and joint ventures) operates under several well-known brands across food, health and beauty, home furnishings, restaurants, and other retailing. DFI digital is a new entity by DFI retail group to provide more advanced online shopping experience. The ecommerce platform includes all the ventures and bring it together under one hat. The Group provides quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.

As a Product Manager for Retail Media, you will play a key role in supporting the development and execution of Retail Media capabilities across DFI’s digital platforms. You will work closely with product, engineering, and business teams across banners (HK Food, H&B, 7-Eleven, and yuu) to deliver high-quality product features and ensure smooth day-to-day operations of Retail Media placements.

Reporting to the Group Product Director, you will be responsible for driving execution across integrations, UAT, and cross-functional coordination of Retail Media. By leveraging your strong execution skills and attention to detail, you will help ensure timely delivery and operational excellence across multiple initiatives.

Is this your next challenge in Retail Media?

The challenge is to:

1. Support end-to-end execution of Retail Media features across web and app platforms
2. Coordinate integration requirements across multiple banners and systems
3. Plan, manage, and execute UAT cycles with business, engineering, and ad operations teams
4. Identify, track, and resolve issues during implementation and post-release
5. Facilitate communication and alignment across cross-functional stakeholders
6. Maintain documentation for product features, configurations, and workflows
7. Monitor performance of Retail Media placements and proactively flag issues
8. Assist in the rollout of new Retail Media initiatives and features

Do you have experience in Product / Ad Tech related field?

1. 7+ years of experience in Product Management, Ad Tech, or related roles
2. Strong execution and project coordination skills, with the ability to manage multiple workstreams
3. Detail-oriented with strong problem-solving and analytical capabilities
4. Ability to work effectively with cross-functional teams across tech and business functions
5. Good understanding of digital products and platforms (web/app)
6. Familiarity with digital advertising / retail media ecosystem is a plus
7. Experience with tools such as JIRA, Confluence, or similar is preferred
8. Strong communication and interpersonal skills
9. Good organizational and time management skills with the ability to handle multiple priorities
10. Proficiency in English; Cantonese and/or Mandarin is a plus

DFI Retail Group is an equal opportunity employer and responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the personal data will be kept and handled confidentially. We will retain the applications of candidates not selected for a period of no more than 24 months. The data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: *************

Issued by The Dairy Farm Company, Limited