Gulatis Global Business Hiring! Full Time E-COMMERCE - DIGITAL MARKETING MANAGER in Federal Territory, Earn up to MYR 9,000 - Ricebowl

Working Location: 126 & 128 Jalan Tuanku Abdul Rahman, City Centre, 50100 Kuala Lumpur, Malaysia.

Job Purpose

We are looking for an experienced and results-driven E-Commerce & Digital Marketing Manager to lead and develop our e-commerce, TikTok, digital advertising and promotional activities.

The successful candidate will be responsible for developing the overall e-commerce and digital marketing strategy, leading the team, driving online sales and improving the Company's digital presence and customer engagement.

This role requires a strategic thinker and strong team leader who is also hands-on and able to translate strategies into measurable sales results.

Key Responsibilities

1. E-Commerce Strategy & Business Growth

• Develop and execute short-term and long-term e-commerce strategies to achieve sales and profitability targets.
• Drive growth across TikTok Shop, website and other relevant online channels.
• Identify new online sales opportunities, market trends and potential customer segments.
• Develop monthly, quarterly and annual e-commerce sales plans.
• Monitor sales performance and implement corrective actions when targets are not achieved.

2. TikTok & LIVE Commerce

• Develop and lead the Company's TikTok Shop and TikTok LIVE strategy.
• Plan LIVE selling schedules, campaign themes, product selections, promotions and sales targets.
• Lead and manage TikTok LIVE hosts, content creators and supporting team members.
• Review LIVE performance and continuously improve viewer engagement, conversion and sales.
• Develop TikTok short-video and content strategies to increase traffic and product awareness.
• Explore TikTok Affiliate, KOL/KOC and creator collaboration opportunities.

3. Digital Advertising & Promotion

• Develop and manage digital advertising strategies across TikTok, Meta, Google and other relevant platforms.
• Monitor advertising performance, budget utilisation, ROAS (Return on Ad Spend), conversion and customer acquisition costs.
• Plan promotional campaigns, vouchers, bundles, discounts and other online sales initiatives.
• Work closely with the merchandising and marketing teams to promote key products and campaigns.

4. Team Leadership & Management

• Lead, coach and develop the E-Commerce, TikTok, Advertising and Promotion team.
• Set clear KPIs, sales targets and individual responsibilities.
• Monitor team performance and ensure timely execution of campaigns and daily activities.
• Recruit and develop suitable team members when required.
• Establish effective workflows and accountability within the team.

5. Data Analysis & Performance Management

• Analyse e-commerce sales, traffic, conversion rate, advertising performance, customer behaviour and product performance.
• Prepare regular management reports and provide recommendations based on data.
• Identify underperforming campaigns, products or channels and implement improvement plans.
• Track competitors, market trends and industry developments.

6. Cross-Department Coordination

• Work closely with Merchandising, Retail, Warehouse, Finance and other departments to ensure smooth execution of online campaigns.
• Coordinate product availability, stock planning, pricing, promotions and fulfilment requirements.
• Ensure online campaigns are properly supported by sufficient stock and operational resources.

Requirements

• Diploma/Degree in E-Commerce, Digital Marketing, Marketing, Business Administration or a related field.
• Minimum 5 years of relevant experience, preferably with management or team-leadership experience.
• Strong hands-on experience in TikTok Shop and/or e-commerce platforms.
• Proven experience in digital advertising and online promotional campaigns.
• Experience managing TikTok LIVE, LIVE hosts, content creators or affiliate programmes will be an advantage.
• Strong analytical and commercial thinking with the ability to convert data into business strategies.
• Excellent leadership, communication and problem-solving skills.
• Strong understanding of online consumer behaviour and current digital marketing trends.
• Able to work in a fast-paced, target-driven environment.

Key Performance Indicators (KPIs)

The successful candidate will be assessed based on:

• E-commerce sales growth
• TikTok Shop sales performance
• TikTok LIVE sales and conversion
• Advertising ROAS / ROI
• Online traffic and conversion rate
• Campaign performance
• Customer acquisition and retention
• Team productivity and KPI achievement
• Overall profitability of e-commerce activities

Pay: RM6,500.00 - RM9,000.00 per month

Benefits:

• Opportunities for promotion

Work Location: In person