Yee Lee Marketing Hiring! Full Time Trade Marketing Manager in Federal Territory - Ricebowl

Job Purpose:

Lead and implement trade marketing strategies and programs targeting the Modern Trade (MT) channel. Deliver brand visibility, sales growth, and strong distributor relationships through integrated shopper-led activations.

Key Responsibilities:

1. Strategy & Planning

• Design and execute annual trade marketing plans aligned with commercial objectives.
• Develop channel-specific strategies (distribution, assortment, pricing, promotions) based on market insights.
• Leverage Nielsen, Kantar, retail audits, and shopper data to identify gaps and actionable insights.

2. Campaign Execution & Shopper Activation

• Craft and roll out shopper-centric in-store campaigns (e.g., POSM, chillers, displays) to enhance visibility and brand engagement.
• Partner with Sales and distributors for effective on-ground deployment and program follow-up.
• Oversee planning, production, and distribution of POS materials, ensuring brand standards and ROI.

3. Launch & Promotions

• Plan and manage trade-launch initiatives, ensuring optimal availability, visibility, and compliance.
• Execute promotional calendars, pricing strategies, and track promotional activities.

4. Analytics & Reporting

• Monitor and evaluate campaign performance, market share, distribution, and promotional effectiveness.
• Conduct post-campaign reviews with key stakeholders to optimize future programs.
• Produce monthly/quarterly business reviews covering performance and adjustments.

5. Budget & Supplier Management

• Plan, track, and manage trade marketing budget ensuring fiscal discipline and ROI.
• Manage relationships with POSM/supplier vendors, ensuring timely delivery and quality.

6. Channel & Category Development

• Identify channel growth opportunities (New outlets, sub-distributors)
• Work closely with Sales to explore new business channels and optimize account strategies.

7. Cross-functional Collaboration

• Coordinate with Brand, Sales, Supply Chain, Finance on launches and distribution.
• Synchronize trade activation and shopper marketing initiatives with brand and digital teams.

8. Field Execution

• Perform regular store visits to ensure compliance, execution quality, and insights gathering.
• Develop best practice standards (“Picture of Success”) and empower sales teams through training.

Qualifications & Experience:

• Diploma or Bachelor’s degree in Marketing, Business, or related field.
• 5+ years in FMCG trade marketing or modern trade roles in Malaysia, preferably in beverages.
• Strong analytical capabilities—proficient in Nielsen/Kantar, Excel & PowerPoint.
• Excellent project, budget, and supplier management skills.
• Shop-floor mindset: observant, execution-focused, shopper-oriented.
• Collaborative communicator with strong stakeholder management abilities.
• Strategic thinker with attention to detail, proactivity, and bias for action aligned with Red Bull’s dynamic culture.

Key Competencies:

• Strategic and tactical thinking
• Performance-driven with ROI focus
• Collaborative with cross-functional influence
• Strong presentation, and negotiation skills
• Adaptive and agile in a fast-paced FMCG environment

Benefits:

• Health insurance
• Work from home

Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)