Sunbytes Hiring! Full Time Country Sales Manager in Federal Territory - Ricebowl

Country Sales Manager

Location: Kuala Lumpur, Malaysia

Employment Type: Full-time

About Our Client

Our client is an international dairy group with its end-to-end supply chain in the Netherlands, including dedicated dairy farms, its own factories, R&D and a nutrition academy. It is part of a publicly listed group.

Its flagship brand is the world’s leading goat-milk infant and toddler nutrition brand. It is one of the fastest-growing infant formula brands globally and is available in more than 60 countries.

About the Role

They launched in Malaysia in 2025 and has built a solid foundation, with in-market sales growing month on month. Malaysia is a key market in the brand’s growth plans for Asia.

As Country Sales Manager, you will take the business to the next level. You will build and lead the future sales team and work closely with marketing, operations and finance. Through the appointed distribution partners, you will grow the company across the key channels:

• Pharmacies
• Medical / healthcare professionals
• Mother & baby stores
• E-commerce

You will have the freedom and responsibility to turn commercial objectives into action. That covers growing current customers, winning new ones, opening new channels and partners, and trying unconventional market approaches.

Key Responsibilities

Strategy and growth

• Develop and implement the commercial strategy and sales plan for Malaysia to expand the customer base and strengthen company's market presence.
• Analyse territory and market potential, identify emerging opportunities and market shifts, and stay on top of competitor activity and new products.
• Run cost-benefit and needs analyses of existing and potential customers.

Sales delivery and partners

• Own unit sales volumes and targets for Malaysia.
• Ensure distribution, coverage and visibility objectives are met nationwide.
• Work with the appointed distribution partners to drive opportunities and convert them into sales.
• Build strong relationships with key customers, partners and stakeholders as the brand’s main commercial contact in the country.

Team leadership : Build, lead, coach and develop the sales team to deliver its targets.

Reporting and insights

• Present sales, revenue and expense reports and realistic forecasts to management.
• Report on customer needs, issues, competitor activity and opportunities for new products and services.
• Maintain an up-to-date Fact Book covering:
• Sales achievement against target
• Team performance
• Customer information
• Competitor information
• Continuously improve commercial processes and keep up with best practices and promotional trends.

Compliance

• Ensure every activity, both in trade and with healthcare professionals, strictly follows:
• The WHO International Code of Marketing of Breast-milk Substitutes
• Malaysia’s Code of Ethics for the Marketing of Infant Foods and Related Products
• Company guidelines

Requirements

Experience

• At least 5 years of sales management experience in Malaysia, with a consistent record of meeting or exceeding targets.
• Infant nutrition experience is required. Experience in pharmacy, medical or mother & baby channels is a strong advantage.
• Proven experience in leading, coaching and developing sales teams.
• Solid understanding of sales and business development KPIs, territory management and customer buying patterns.
• Experience working with distributors and translating company strategy into promotion plans and merchandising execution.
• Bachelor’s or Master’s degree, preferably in Pharmacy, Medicine, or a Sales or Business field.

Skills

• Very good written and spoken English (required).
• Able to communicate, present and influence credibly at all levels.
• Strong business sense, analytical and problem-solving skills, with initiative and follow-through.

Attitude

• Proactive, hands-on, disciplined and well organised.
• Reliable and trustworthy, with an entrepreneurial mindset.
• Professional and enthusiastic.

Benefits

• Competitive salary and benefits package
• Open, entrepreneurial company culture with real room to shape the business
• Strong teamwork culture where drive, commitment, knowledge and humour are valued
• Personal and professional development opportunities within a fast-growing international group.