Job Purpose
To identify, research, and generate potential business leads for the company’s IT services and technology solutions. The role is responsible for building a strong sales pipeline by identifying prospective customers, engaging decision-makers, qualifying leads, and arranging meetings for the Sales and Business Development team.
Key Responsibilities
A. Lead Generation & Prospecting
- Identify and generate new business leads through online research, LinkedIn, business directories, industry databases, and other relevant channels.
- Research potential customers, target industries, and key decision-makers to identify business opportunities.
- Develop and maintain a database of prospective clients, including company details, contact information, and business requirements.
- Proactively reach out to potential customers through cold calling, email campaigns, LinkedIn outreach, and other communication channels.
B. Lead Qualification & Appointment Setting
- Contact prospective clients to understand their business needs, challenges, and interest in the company’s IT services.
- Qualify leads based on business potential, project requirements, budget, decision-making authority, and readiness to engage.
- Arrange appointments, introductory calls, and meetings between qualified prospects and the Sales or Business Development team.
- Follow up with prospects consistently to maintain engagement and improve conversion opportunities.
C. Sales Pipeline Management
- Maintain accurate and up-to-date lead information, prospect interactions, and follow-up activities in the CRM system or sales tracker.
- Monitor the progress of leads from initial contact through qualification and handover to the sales team.
- Collaborate with Sales and Business Development teams to ensure smooth lead handovers and follow-up.
- Provide regular updates on lead generation activities, pipeline status, and potential business opportunities.
D. Market Research & Reporting
- Conduct market research to identify industry trends, potential customers, competitors, and emerging business opportunities.
- Support the development and execution of lead generation campaigns and prospecting strategies.
- Prepare periodic reports on leads generated, qualified prospects, meetings arranged, and campaign performance.
- Recommend improvements to lead generation methods and outreach approaches based on campaign results.