- Bukit Merah Central Region (Singapore) Singapore
RAFFLES SENTOSA SINGAPORE Hiring! Full Time Cluster Assistant Director of Sales (Weddings) in Central Region (Singapore), Earn up to SGD 1 - Ricebowl
Cluster Assistant Director of Sales (Weddings)
RAFFLES SENTOSA SINGAPORE
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Job Description
Responsibilities
JOB SUMMARY
The Cluster Assistant Director of Sales (Weddings) is responsible for driving wedding and social event sales across Raffles Sentosa Singapore and Sofitel Singapore Sentosa, maximising revenue opportunities and delivering personalised experiences for couples and their guests. The role oversees the wedding sales process from initial enquiry and site inspection through to event coordination and post-event follow-up, ensuring that all requirements are met and the highest standards of service are maintained.
The position works closely with internal departments to ensure seamless event execution, build strong client relationships and achieve the hotels' wedding revenue targets.
WHAT YOU WILL BE DOING
Sales & Revenue Management
Manage all wedding and social event enquiries, conduct site inspections and client consultations to understand requirements and recommend suitable packages and venues.
Drive wedding sales and conversion through proactive lead generation, follow-up and creative sales initiatives to strengthen the wedding portfolio across both properties.
Develop tailored proposals and experiences to meet couples' expectations while maximising revenue opportunities.
Manage clients' budgets and provide suitable recommendations to balance guest requirements, service expectations and revenue objectives.
Conduct site inspections and client meetings on weekends and public holidays when required to accommodate clients' availability.
Prepare and follow up on event proposals, contracts, agreements, deposits and scheduled payments in accordance with hotel policies.
Monitor and follow up on tentative and confirmed wedding bookings, ensuring timely decisions, accurate booking status and effective management of event space.
Maintain accurate sales records, track conversion rates and provide regular updates on the wedding sales pipeline and revenue performance.
Identify opportunities to upsell wedding packages, room accommodation, food and beverage offerings, and other hotel services.
Wedding Planning & Event Coordination
Act as the main point of contact for couples throughout the planning process, from confirmation of booking to the wedding day.
Coordinate with relevant departments, including Banquet Operations, Food & Beverage, Culinary, Audio Visual, Rooms and other supporting teams, to ensure all event requirements are communicated and fulfilled.
Attend weekly catering meetings with the relevant operational teams to review upcoming weddings and events, discuss arrangements and address outstanding requirements.
Conduct pre-event function room inspections to ensure the venue setup and arrangements are in order and aligned with the agreed requirements.
Arrange wedding coordination meetings and introduce the Banquet Operations Manager to the couple on the wedding day to facilitate a smooth handover and seamless event execution.
Review event details, function sheets and special requests to ensure accuracy and alignment between the client and operational teams.
Review event billing and payment records to ensure accuracy and timely settlement.
Gather feedback following each event, communicate relevant comments to the operational teams and follow up on areas for improvement.
Handle guest feedback and complaints professionally, ensuring timely resolution and appropriate follow-up to maintain client satisfaction.
Business Planning & Financial Management
Contribute to the development of the annual department business plan, sales strategy and financial budget.
Monitor wedding sales performance against targets and identify opportunities to improve revenue and profitability.
Manage departmental expenditure within approved budgets and ensure compliance with the hotel's purchasing procedures and Purchase Order System.
Monitor costs and business forecasts while maintaining the required service and product standards.
Ensure adequate supplies, materials and equipment are available to support the smooth operation of the department.
Ensure departmental payroll and related administrative processes are completed accurately and in accordance with statutory requirements and company guidelines, where applicable.
Teamwork & General Responsibilities
Build effective working relationships with colleagues across both properties to support cluster sales objectives and operational efficiency.
Share market insights, client feedback and sales opportunities to strengthen the wedding business across both hotels.
Adhere to all hotel brand standards, policies, procedures and service guidelines.
Carry out any other duties as assigned by the Management.
Understand and translate couples' expectations into tailored wedding proposals and experiences while achieving the hotels' revenue objectives.
Manage multiple enquiries, bookings and event preparations concurrently, ensuring timely follow-up and attention to detail.
Balance client satisfaction, commercial considerations and operational feasibility when addressing special requests and changes.
Coordinate effectively across departments and properties to ensure accurate communication and seamless wedding execution.
Manage client feedback and complaints professionally, ensuring appropriate resolution and maintaining strong client relationships.
Identify opportunities to improve lead conversion, enhance the wedding portfolio and strengthen the hotels' positioning in the wedding market.
WHAT WE NEED FROM YOU
Knowledge & Experience
Diploma or Degree in Tourism, Hospitality Management, Business Administration or a related discipline.
Minimum 1 year of experience in a similar capacity, preferably in hotel wedding sales, catering sales or social events, with a proven track record in sales performance.
Experience in managing wedding enquiries, client relationships, event proposals, contracts and event coordination.
Strong commercial acumen with the ability to identify sales opportunities, improve conversion and maximise revenue.
Excellent written and verbal communication skills in English.
Proficient in Microsoft Office applications, including Excel, Word and PowerPoint.
Knowledge of hotel sales systems, event management systems and relevant reporting tools will be an advantage.
Competencies
Strong sales, negotiation and client relationship management skills.
Excellent communication and interpersonal skills, with a genuine passion for creating memorable wedding experiences.
Service-oriented, with a strong eye for detail and the ability to anticipate client needs.
Creative and resourceful in proposing solutions and ideas to enhance the couple's experience.
Strong organisational and time management skills, with the ability to manage multiple priorities.
Able to remain calm and effective in stressful and high-pressure situations.
Proactive, self-motivated and results-driven, with a strong sense of accountability.
A collaborative team player who can work effectively with colleagues across departments and properties.
Professional in appearance and grooming, with the ability to represent the hotels confidently.
Willing to work flexible hours, including weekends and public holidays, according to business needs.
An oasis immersed in well-being and nature, Raffles Sentosa Singapore is the first all-villa property in Singapore. Located on a clifftop, the new resort on Sentosa Island features 62 contemporary private pool villas surrounded by tropical gardens and views over the South China Sea.
Ranging from 230 square metres in size, each villa is a sanctuary for extended stays. As part of Raffles’ legendary welcome, guests will experience signature markers enlivened by the famous Raffles Butlers and a sustainably created Sentosa Sling.There will be five dining establishments, a spa offering next-generation wellness and a grand ballroom.
The Cluster Assistant Director of Sales (Weddings) is responsible for driving wedding and social event sales across Raffles Sentosa Singapore and Sofitel Singapore Sentosa, maximising revenue opportunities and delivering personalised experiences for couples and their guests. The role oversees the wedding sales process from initial enquiry and site inspection through to event coordination and post-event follow-up, ensuring that all requirements are met and the highest standards of service are maintained.
The position works closely with internal departments to ensure seamless event execution, build strong client relationships and achieve the hotels' wedding revenue targets.
WHAT YOU WILL BE DOING
Sales & Revenue Management
Manage all wedding and social event enquiries, conduct site inspections and client consultations to understand requirements and recommend suitable packages and venues.
Drive wedding sales and conversion through proactive lead generation, follow-up and creative sales initiatives to strengthen the wedding portfolio across both properties.
Develop tailored proposals and experiences to meet couples' expectations while maximising revenue opportunities.
Manage clients' budgets and provide suitable recommendations to balance guest requirements, service expectations and revenue objectives.
Conduct site inspections and client meetings on weekends and public holidays when required to accommodate clients' availability.
Prepare and follow up on event proposals, contracts, agreements, deposits and scheduled payments in accordance with hotel policies.
Monitor and follow up on tentative and confirmed wedding bookings, ensuring timely decisions, accurate booking status and effective management of event space.
Maintain accurate sales records, track conversion rates and provide regular updates on the wedding sales pipeline and revenue performance.
Identify opportunities to upsell wedding packages, room accommodation, food and beverage offerings, and other hotel services.
Wedding Planning & Event Coordination
Act as the main point of contact for couples throughout the planning process, from confirmation of booking to the wedding day.
Coordinate with relevant departments, including Banquet Operations, Food & Beverage, Culinary, Audio Visual, Rooms and other supporting teams, to ensure all event requirements are communicated and fulfilled.
Attend weekly catering meetings with the relevant operational teams to review upcoming weddings and events, discuss arrangements and address outstanding requirements.
Conduct pre-event function room inspections to ensure the venue setup and arrangements are in order and aligned with the agreed requirements.
Arrange wedding coordination meetings and introduce the Banquet Operations Manager to the couple on the wedding day to facilitate a smooth handover and seamless event execution.
Review event details, function sheets and special requests to ensure accuracy and alignment between the client and operational teams.
Review event billing and payment records to ensure accuracy and timely settlement.
Gather feedback following each event, communicate relevant comments to the operational teams and follow up on areas for improvement.
Handle guest feedback and complaints professionally, ensuring timely resolution and appropriate follow-up to maintain client satisfaction.
Business Planning & Financial Management
Contribute to the development of the annual department business plan, sales strategy and financial budget.
Monitor wedding sales performance against targets and identify opportunities to improve revenue and profitability.
Manage departmental expenditure within approved budgets and ensure compliance with the hotel's purchasing procedures and Purchase Order System.
Monitor costs and business forecasts while maintaining the required service and product standards.
Ensure adequate supplies, materials and equipment are available to support the smooth operation of the department.
Ensure departmental payroll and related administrative processes are completed accurately and in accordance with statutory requirements and company guidelines, where applicable.
Teamwork & General Responsibilities
Build effective working relationships with colleagues across both properties to support cluster sales objectives and operational efficiency.
Share market insights, client feedback and sales opportunities to strengthen the wedding business across both hotels.
Adhere to all hotel brand standards, policies, procedures and service guidelines.
Carry out any other duties as assigned by the Management.
Understand and translate couples' expectations into tailored wedding proposals and experiences while achieving the hotels' revenue objectives.
Manage multiple enquiries, bookings and event preparations concurrently, ensuring timely follow-up and attention to detail.
Balance client satisfaction, commercial considerations and operational feasibility when addressing special requests and changes.
Coordinate effectively across departments and properties to ensure accurate communication and seamless wedding execution.
Manage client feedback and complaints professionally, ensuring appropriate resolution and maintaining strong client relationships.
Identify opportunities to improve lead conversion, enhance the wedding portfolio and strengthen the hotels' positioning in the wedding market.
WHAT WE NEED FROM YOU
Knowledge & Experience
Diploma or Degree in Tourism, Hospitality Management, Business Administration or a related discipline.
Minimum 1 year of experience in a similar capacity, preferably in hotel wedding sales, catering sales or social events, with a proven track record in sales performance.
Experience in managing wedding enquiries, client relationships, event proposals, contracts and event coordination.
Strong commercial acumen with the ability to identify sales opportunities, improve conversion and maximise revenue.
Excellent written and verbal communication skills in English.
Proficient in Microsoft Office applications, including Excel, Word and PowerPoint.
Knowledge of hotel sales systems, event management systems and relevant reporting tools will be an advantage.
Competencies
Strong sales, negotiation and client relationship management skills.
Excellent communication and interpersonal skills, with a genuine passion for creating memorable wedding experiences.
Service-oriented, with a strong eye for detail and the ability to anticipate client needs.
Creative and resourceful in proposing solutions and ideas to enhance the couple's experience.
Strong organisational and time management skills, with the ability to manage multiple priorities.
Able to remain calm and effective in stressful and high-pressure situations.
Proactive, self-motivated and results-driven, with a strong sense of accountability.
A collaborative team player who can work effectively with colleagues across departments and properties.
Professional in appearance and grooming, with the ability to represent the hotels confidently.
Willing to work flexible hours, including weekends and public holidays, according to business needs.
An oasis immersed in well-being and nature, Raffles Sentosa Singapore is the first all-villa property in Singapore. Located on a clifftop, the new resort on Sentosa Island features 62 contemporary private pool villas surrounded by tropical gardens and views over the South China Sea.
Ranging from 230 square metres in size, each villa is a sanctuary for extended stays. As part of Raffles’ legendary welcome, guests will experience signature markers enlivened by the famous Raffles Butlers and a sustainably created Sentosa Sling.There will be five dining establishments, a spa offering next-generation wellness and a grand ballroom.
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