- Hong Kong Hong Kong
Betterment Asia Limited Hiring! Full Time Brand Manager - Sales - Marketing department - luxury watch in Hong Kong - Ricebowl
Brand Manager - Sales - Marketing department - luxury watch
Betterment Asia Limited
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Job Description
Responsibilities
Reporting directly to the Managing Director, Hong Kong & Macau, and the Brand President at Headquarters, the Sales & Marketing Manager will be responsible for driving the brand’s short- and long-term strategic planning and development in the local market.
The role carries full P&L accountability and oversees the day-to-day management of wholesale, retail, travel retail, marketing, digital, PR, events, and customer service activities.
Key Responsibilities
Sales & Retail
Develop and implement sales and distribution strategies in line with HQ guidelines and local market needs.
Maximize turnover through accurate, timely, and commercially driven sales planning.
Develop and regularly update the distribution roadmap, identifying potential locations for corporate stores, wholesale, and travel retail channels.
Establish and maintain strong relationships with landlords, retailers, and business partners to ensure smooth brand operations.
Oversee new corporate store openings, ensuring all activities are delivered according to approved business plans, timelines, and budgets.
Support the retail team in building high-performing teams that deliver excellent customer service.
Develop and implement sales incentive programs to maximize sell-through across corporate retail, wholesale, and travel retail channels.
Marketing, Digital, PR & Events
Adapt global marketing and communication strategies for the local market while maintaining brand positioning and consistency.
Review and optimize social media platforms, particularly WeChat, to support local brand development and retail engagement.
Manage and execute local social media campaigns in alignment with HQ direction, including content planning and execution.
Work closely with retailers and landlords to plan marketing activities, events, exhibitions, and pop-up opportunities, while monitoring ROI.
Propose and execute local events and promotional activities that support brand growth while maintaining brand integrity.
Partner with HQ to support the development and implementation of global loyalty programs to enhance customer acquisition and retention.
Customer Service
Work closely with the Customer Service team to review brand performance, KPIs, and service improvement opportunities.
Support the handling of escalated customer complaints that may impact brand reputation, including direct customer contact when necessary.
Enhance customer loyalty through strong relationship management and timely follow-up.
Ensure the Customer Service team is kept updated on brand developments, new product launches, and relevant information.
Requirements
Minimum 15 years of experience in sales, marketing, retail, or related fields.
Proven experience in managing P&L and driving business growth.
Strong local market intelligence and understanding of retail, wholesale, and travel retail channels.
Solid experience in brand management, sales planning, marketing activation, and channel development.
Strong business acumen with excellent leadership, communication, and stakeholder management skills.
Strategic, hands-on, results-driven, and commercially minded.
Full-time
The role carries full P&L accountability and oversees the day-to-day management of wholesale, retail, travel retail, marketing, digital, PR, events, and customer service activities.
Key Responsibilities
Sales & Retail
Develop and implement sales and distribution strategies in line with HQ guidelines and local market needs.
Maximize turnover through accurate, timely, and commercially driven sales planning.
Develop and regularly update the distribution roadmap, identifying potential locations for corporate stores, wholesale, and travel retail channels.
Establish and maintain strong relationships with landlords, retailers, and business partners to ensure smooth brand operations.
Oversee new corporate store openings, ensuring all activities are delivered according to approved business plans, timelines, and budgets.
Support the retail team in building high-performing teams that deliver excellent customer service.
Develop and implement sales incentive programs to maximize sell-through across corporate retail, wholesale, and travel retail channels.
Marketing, Digital, PR & Events
Adapt global marketing and communication strategies for the local market while maintaining brand positioning and consistency.
Review and optimize social media platforms, particularly WeChat, to support local brand development and retail engagement.
Manage and execute local social media campaigns in alignment with HQ direction, including content planning and execution.
Work closely with retailers and landlords to plan marketing activities, events, exhibitions, and pop-up opportunities, while monitoring ROI.
Propose and execute local events and promotional activities that support brand growth while maintaining brand integrity.
Partner with HQ to support the development and implementation of global loyalty programs to enhance customer acquisition and retention.
Customer Service
Work closely with the Customer Service team to review brand performance, KPIs, and service improvement opportunities.
Support the handling of escalated customer complaints that may impact brand reputation, including direct customer contact when necessary.
Enhance customer loyalty through strong relationship management and timely follow-up.
Ensure the Customer Service team is kept updated on brand developments, new product launches, and relevant information.
Requirements
Minimum 15 years of experience in sales, marketing, retail, or related fields.
Proven experience in managing P&L and driving business growth.
Strong local market intelligence and understanding of retail, wholesale, and travel retail channels.
Solid experience in brand management, sales planning, marketing activation, and channel development.
Strong business acumen with excellent leadership, communication, and stakeholder management skills.
Strategic, hands-on, results-driven, and commercially minded.
Full-time
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