Gateway Search Hiring! Full Time Senior Product Manager - monetization, dating app in - Ricebowl

Senior Product Manager – Social Monetization

Reporting to: Head of Social Monetization

About the Role

We are seeking a Senior Product Manager to lead the monetization strategy and product roadmap for a consumer social platform. You will own subscriptions, memberships and paid features, driving growth in payer conversion, average revenue per user (ARPU) and retention while maintaining a positive user experience and a healthy social discovery ecosystem.

This role works closely with the Singapore business team and China-based engineering teams, taking initiatives from strategy and concept through launch and continuous optimization.

Key Responsibilities

Product Strategy and Roadmap

• Own the social monetization roadmap, defining annual and quarterly priorities aligned with business objectives.
• Research social and dating products across Southeast Asia and global markets to identify user needs, monetization opportunities and emerging trends.

Monetization Design and Optimization

• Develop and optimize subscription tiers, membership benefits, pricing, packaging and consumable paid features.
• Identify monetization opportunities across location-based discovery, swipe matching and other social interaction features.
• Design segmented paywalls and conversion journeys that improve revenue while balancing user experience and the health of the matching ecosystem.

Product Development and Delivery

• Translate product strategies into clear requirements, user flows and prototypes.
• Work with Engineering, Design and QA to assess feasibility, agree on priorities and deliver high-quality releases.
• Own initiatives from discovery and requirements review through launch, performance evaluation and iteration.

Analytics and Experimentation

• Define and monitor monetization metrics, including payer conversion, ARPU, subscription renewal and revenue.
• Partner with Data Analysts to establish measurement frameworks and identify opportunities through funnel and cohort analysis.
• Design and evaluate A/B tests across features, pricing and paywalls, using results to guide rollout and optimization decisions.

Cross-Functional Collaboration

• Collaborate with social discovery, advertising monetization and user growth teams to align priorities, product dependencies and shared metrics.
• Coordinate between the Singapore business team and China-based engineering teams to ensure clear requirements and effective execution.
• Share product insights and best practices with the wider product team.

Requirements

• Bachelor’s degree or above; Computer Science, Business, Economics, Statistics or a related discipline preferred.
• At least 6 years of product management experience in consumer-facing internet products.
• At least 3 years of hands-on monetization experience across subscriptions, memberships, in-app purchases or virtual goods, with demonstrated improvements in payer conversion, ARPU or revenue.
• Proven experience owning a product line or leading major product initiatives from strategy through delivery.
• Strong understanding of subscription and membership models, pricing and packaging, paywall design, and in-app purchase mechanics on the App Store and Google Play.
• Strong analytical skills, including metric definition, funnel analysis and cohort analysis; SQL proficiency is preferred.
• Practical experience designing and interpreting A/B tests, including sample sizing and statistical significance.
• Ability to develop clear product requirements, user flows and prototypes using tools such as Figma or Axure.
• Mandarin proficiency is required for product discussions, technical coordination and requirements reviews with China-based engineering teams.
• Strong commercial judgment, user empathy and ownership, with the ability to influence cross-functional teams and balance revenue growth with long-term user value.

Preferred Qualifications

• Experience with social networking, dating or instant messaging products, particularly platforms focused on connecting previously unacquainted users.
• Experience in Southeast Asian markets and an understanding of local user behavior and payment preferences.
• Experience managing two-sided ecosystems, such as matching platforms or creator–consumer communities.
• Practical use of AI tools to improve product research, analysis and requirements development.

EA Licence No: 19C9807