Product Marketing Executive
Company: FRWD
Employment Type: Full-Time
About FRWD
FRWD is a furniture and home makeover company that helps customers create functional and inspiring spaces. We believe in Forward Thinking, Resilience, Willingness to Try, and Drive.
Job Overview
We are looking for a proactive and commercially minded Product Marketing Executive to source, develop, and curate furniture products for our B2C and B2B markets.
You will identify new product opportunities, develop local alternatives to existing products, coordinate product displays, and ensure our products are presented consistently across all sales and marketing channels.
Key Responsibilities
1. Product Sourcing & Development
- Source new furniture products for B2C and B2B markets, prioritising local suppliers.
- Identify and develop 2–3 hero products per quarter based on market trends, customer needs, and business goals.
- Research competitors and recommend products with strong market and sales potential.
2. Product Replication & Localisation
- Identify China-sourced products suitable for local replication or adaptation.
- Develop 5 product replicas or localised alternatives per quarter in collaboration with local suppliers.
- Assess product designs, dimensions, materials, specifications, and production feasibility.
3. Product Curation & Visual Merchandising
- Select monthly product highlights to support marketing campaigns and sales initiatives.
- Recommend complementary product bundles and cross-selling opportunities.
- Plan and coordinate product displays at the Experience Centre, stores, expos, and campaigns, including product rotation and display updates.
4. Product Marketing & Presentation
- Work with marketing and sales teams to develop product selling points, launch materials, and promotional campaigns.
- Coordinate product images, descriptions, and specifications across sales and marketing channels.
- Ensure product information and visuals are accurate and consistent with FRWD's brand standards.
Requirements
- Diploma or degree in Product Design, Marketing, Business, Merchandising, or a related field.
- Preferably 2–4 years of experience in product development, sourcing, merchandising, or product marketing.
- Able to understand product designs, dimensions, materials, and specifications.
- Strong research, visualisation, analytical, and coordination skills.
- Basic product design, technical drawing, or 3D mock-up skills are an advantage.
- Detail-oriented, proactive, and able to work with suppliers and cross-functional teams.
- Experience in furniture, home living, or interior design is an advantage.
Key Performance Indicators (KPIs)
- Develop 2–3 hero products per quarter.
- Develop 5 product replicas or localised alternatives per quarter.
- Complete monthly product selections for marketing and sales.
- Execute planned product displays and merchandising activities on time.
- Maintain accurate and consistent product information across channels.
- Support product sales growth through effective product selection and presentation.
Join FRWD and help us discover, develop, and showcase furniture products that meet customer needs and drive business growth.
Pay: RM2,700.00 - RM3,800.00 per month
Benefits:
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Work Location: In person