Lincoln Professional Academy Sdn. Bhd. Hiring! Full Time Brand Executive in Selangor, Earn up to MYR 4,800 - Ricebowl

What We’re Looking For

The ideal candidate should be:

• Creative, proactive and highly organised, with strong execution capabilities.

• Passionate about branding, marketing, events and creating memorable brand experiences.

• Able to develop a marketing idea and take it from concept → planning → execution → activation → measurement.

• Strong in project coordination and able to manage multiple marketing initiatives simultaneously.

• Confident in communicating and liaising with corporate partners, agencies, vendors, schools and external stakeholders.

• Comfortable working both behind the desk and on the ground during campaigns and events.

• Strong interpersonal and presentation skills.

• Able to work independently while collaborating effectively with internal teams.

• Commercially aware and able to identify opportunities that can generate brand exposure, engagement and business value.

• Experience in education, corporate marketing, events, FMCG, retail, hospitality or other consumer-facing industries will be an advantage.

We’re seeking a dynamic, creative, and commercially minded Marketing Executive to support the development and growth of our university brand through strategic marketing, brand-building initiatives, campaigns, activations, events, and corporate engagement.

This is not just an executional marketing role. The successful candidate will be involved in developing marketing ideas, planning campaigns, coordinating execution and bringing the university brand to life through integrated marketing activities, physical activations, events, partnerships, and corporate engagement.

The role requires someone who can understand the university’s positioning, identify opportunities to increase brand visibility and translate marketing strategies into practical, impactful, and measurable campaigns.

Key Responsibilities

Brand Development & Positioning

• Support the development and strengthening of the university’s brand identity, positioning and market presence.

• Ensure consistent brand messaging and presentation across marketing materials, campaigns, events and external communications.

• Develop creative marketing concepts that make the university more visible, relevant and attractive to prospective students and key stakeholders.

• Identify opportunities to differentiate the university from competitors through creative campaigns, partnerships and brand experiences.

• Support the development of marketing collateral, presentations, promotional materials and brand communication.

Marketing Planning & Campaign Development

• Develop and execute annual, quarterly and campaign-based marketing plans aligned with university objectives.

• Plan integrated marketing campaigns across online and offline channels.

• Develop campaign concepts, timelines, budgets, target audiences, key messages and execution plans.

• Coordinate with internal departments and external partners to ensure campaigns are delivered effectively and on schedule.

• Monitor campaign performance and provide recommendations for improvement.

Marketing Execution & Activation

• Take ownership of the end-to-end execution of marketing initiatives, from planning and coordination through to implementation and post-campaign evaluation.

• Develop and execute on-ground marketing activations to increase awareness, engagement and student interest.

• Plan activities such as campus activations, roadshows, exhibitions, education fairs, open days, student engagement programmes and promotional events.

• Create engaging brand experiences that allow prospective students and the public to interact directly with the university.

• Coordinate production of marketing materials, booths, signage, promotional items and other activation requirements.

• Work with creative teams, agencies, suppliers and vendors to ensure quality execution.

Events & Brand Experience

• Plan, coordinate and execute university events that strengthen the institution’s brand and stakeholder engagement.

• Support major events including open days, education fairs, corporate events, conferences, seminars, student activities, graduation-related events and promotional campaigns.

• Manage event timelines, vendors, logistics, branding, guest coordination and on-site execution.

• Ensure every event reflects the university’s professional image and brand positioning.

Corporate & External Engagement

• Develop and maintain relationships with corporations, industry partners, professional organisations, schools, education partners and other external stakeholders.

• Liaise with corporate partners to explore opportunities for collaborations, sponsorships, events, industry engagement and strategic partnerships.

• Coordinate corporate engagement activities such as company visits, career events, industry talks, internships, collaborations and joint marketing initiatives.

• Identify opportunities for the university to increase its visibility through corporate networks and strategic partnerships.

• Represent the university professionally when engaging with external organisations and potential partners.

Marketing Communications

• Work closely with the digital and social media team to ensure offline marketing campaigns are integrated with digital communications.

• Develop marketing content, campaign messages, promotional copy and communication materials.

• Support social media campaigns by providing strong on-ground stories, event content, activation content and brand experiences.

• Ensure consistency between the university's physical and digital brand presence.

Performance & Reporting

• Track marketing campaign performance, event participation, leads, engagement and other relevant KPIs.

• Prepare campaign and event reports with insights and recommendations.

• Analyse market activities, competitor initiatives and emerging opportunities to improve marketing effectiveness.

• Continuously identify new marketing channels, partnerships and activation opportunities.

• Annual Leave
• EPF
• SOCSO
• EIS
• Medical and Hospitalisation Leave