MESH Consultancy & Training Centre Plt Hiring! Full Time Online Marketing Executive in WP Kuala Lumpur, Earn up to MYR 2,500 - Ricebowl

Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive lead generation, aligning with MESH Consultancy & Training Centre's EHS advisory and training services.

Manage and optimize all paid advertising campaigns across platforms such as Google Ads and LinkedIn, focusing on Pay-Per-Click (PPC) advertising to achieve target ROI and customer acquisition costs.

Create, curate, and manage engaging content for social media platforms (including LinkedIn) and email marketing campaigns, ensuring consistent brand messaging and value proposition for industrial sector clients.

Utilize Google Analytics and other marketing analytics tools to track, analyze, and report on campaign performance, website traffic, and user behavior, providing actionable insights for continuous improvement.

Awareness on AEO/GEO Marketing Strategy and able to learn to implement.

Implement Search Engine Optimization (SEO) best practices to improve organic search rankings and drive relevant traffic to the MESH Consultancy & Training Centre website.

Leverage AI tools like ChatGPT for content ideation, creation, and optimization to enhance marketing efforts and improve efficiency.

Collaborate with internal teams to ensure marketing efforts are aligned with business objectives and to support the promotion of EHS advisory and training programs.

Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the EHS and industrial training sectors, to maintain a competitive edge.

Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, AEO/GEO, social media, email, and content marketing to drive brand awareness, lead generation, and customer acquisition.

Manage and optimize paid advertising campaigns (PPC) on platforms such as Google Ads and LinkedIn, closely monitoring budgets, performance metrics, and ROI to ensure campaign effectiveness.

Create, curate, and manage engaging content for social media platforms (especially LinkedIn), website blog, and email newsletters, aligning with brand voice and marketing objectives.

Utilize Google Analytics and other marketing analytics tools to track, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for improvement.

Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.

Develop and execute email marketing campaigns, including list segmentation, content creation, automation, and performance tracking, to nurture leads and engage existing customers.

Collaborate with internal teams (e.g., sales, training) to ensure marketing efforts are aligned with business goals and to support lead generation and conversion processes.

Stay up-to-date with the latest digital marketing trends, tools, and technologies, including AI-powered tools like ChatGPT, and identify opportunities to innovate and enhance marketing strategies.