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OrgScale Recruitment Hiring! Full Time Customer Data Platform - CRM Consultant in - Ricebowl

Customer Data Platform - CRM Consultant

Malaysia

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Working Location

  • Malaysia

Job Description

Responsibilities

One customer. Multiple brands. One connected data platform. Help us build it right.


Our client is a fast-growing international digital technology company operating across multiple markets. They are building a next-generation customer data and relationship management platform to bring customer profiles, account activity, reward systems, personalisation and engagement tools into one connected ecosystem.


They need an experienced CRM / Data Platform Consultant to research the market, challenge the existing ideas and help shape the product roadmap.


This is a hands-on advisory role, not a day-to-day operations position. You will work directly with the leadership and technology teams, bringing practical experience to decisions about what to build, what to buy and what to build first.


About the role


You will help design the foundation of a unified customer data platform across multiple brands. The scope covers customer profiles, cross-brand data integration, segmentation, real-time triggers, personalized recommendations, reward mechanics and performance measurement.


What you will do


Research the customer data, CRM and account management technology landscape: who offers what, how their products work and where the gaps are.

Compare third-party platforms and in-house development options, including functionality, costs, limitations and integration requirements.

Design the roadmap for a unified customer data platform, covering customer profiles, cross-brand identity, segmentation and real-time decision-making.

Advise on how customer data connects with account balances, reward rules, promotional mechanics and engagement systems.

Recommend what to build first, what to buy and what should wait for later phases.

Review existing product concepts and challenge assumptions that are too ambitious, too complicated or unlikely to work in practice.

Define safeguards around reward allocation, account abuse, customer risk and responsible engagement.

Recommend measurement frameworks, including control groups and incremental revenue analysis, to prove whether CRM initiatives deliver genuine commercial value.

Deliver a written market landscape report and a practical implementation roadmap, including estimated resources, timelines and dependencies.


What you need


Hands-on experience with CRM, Customer Data Platforms (CDP), customer lifecycle management or account management platforms.

Experience designing or managing unified customer profiles across multiple brands, products or markets.

A track record building or designing customer segmentation, automated triggers, personalization or reward-targeting systems.

Good understanding of account balances, reward mechanics, promotional rules and transaction flows.

Experience evaluating third-party technology against in-house development.

Strong commercial understanding of customer retention, lifetime value, incremental revenue and campaign measurement.

Understanding of fraud prevention, abuse detection and responsible customer engagement.

Able to work independently, challenge ideas constructively and translate technical concepts into clear business recommendations.

Strong written and spoken English.


Good to have


Experience working on the operator or product-owner side of a multi-brand digital platform.

Experience with unified account structures, shared balances or cross-brand reward systems.

Experience designing missions, challenges, tournaments or gamified engagement mechanics.

Experience building an internal CRM or CDP from scratch.

Experience with A/B testing, control groups and incrementality measurement.

Familiarity with PostHog, Amplitude, Mixpanel or similar analytics platforms.

Exposure to international markets, particularly Asia and Latin America.


What you get


Flexible working arrangements. Work remotely and organise your own schedule.

Direct access to decision-makers. Your recommendations will influence the actual product architecture and development priorities.

Opportunity for continued consulting work as the platform moves from planning into development.

A chance to shape a complex, multi-brand technology platform from an early stage



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