Location: Menara Ample West, Kuala Lumpur
Company Overview: Momentum Commerce is a leading and innovative e-commerce company, dedicated to providing an exceptional online shopping experience to our customers. We are seeking an experienced Marketing Analyst (Senior Executive / Manager) to join our team!
Position: Marketing Analyst (E-commerce) – Senior Executive / Manager
Job Type: Full-time
Salary: Up to RM8,000 per month
Key responsibilities
- Campaign Performance & ROI: Own the tracking of every ringgit spent on ads (Google, Meta, TikTok) and ensure the Return on Ad Spend (ROAS) stays high.
- TikTok Ads: Lead TikTok ads planning, execution, and optimization, from budget allocation to creative testing and scaling.
- Customer Journey Mapping: Analyze how a user goes from “just looking” to “buying” and identify where they drop off.
- Predictive Analytics: Use AI tools to forecast next month’s sales and identify which customers are likely to churn (leave).
- A/B Testing: Design and lead experiments for website layouts, email subject lines, and ad copy to see what actually converts.
- Competitor Intelligence: Monitor market trends and competitor pricing to ensure our brand stays ahead.
- Leadership & Reporting: Guide junior team members, set priorities, and present performance insights and recommendations to management.
- Creative & Content Optimisation: Collaborate with creative and content teams to develop effective advertising creatives, analyse performance, and recommend improvements to maximise engagement and conversions.
- Teamwork & Coordination: Collaborate effectively with internal teams and external stakeholders while working independently and proactively.
Job requirements
- Education background in business management, marketing, statistics, or a related field
- Proven experience running TikTok ads campaigns, with results you can show
- Able to both lead and execute: comfortable setting direction while still being hands-on with the data and campaigns
- Experience leading a team or mentoring junior members
- Strong analytical skills and comfortable working with large sets of data
- Proficient in Excel or Google Sheets, Google Analytics, Meta Ads Manager, and TikTok Ads Manager
- Strong interpersonal skills and able to explain findings clearly to non-technical stakeholders
- Ability to prioritize tasks and multitask, with strong time management skills
- Please include any sample reports, dashboards, or campaign case studies in your CV for our review
Added advantage
- Asian Market Knowledge: Demonstrate a good understanding of Asian markets, consumer behaviour, and e-commerce trends to develop relevant and effective performance marketing strategies.
Only shortlisted candidates will be notified.
Pay: From RM8,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Opportunities for promotion
- Professional development
Work Location: In person