This role offers you the opportunity to take ownership of key accounts, drive business growth, and foster meaningful customer relationships. You will be empowered to plan and execute strategic initiatives, manage trade spending, and lead a team of account supervisors, all while collaborating across multiple functions. The company values supportive leadership, inclusive teamwork, and provides flexible working opportunities alongside ongoing training and development.
What You'll Do
As a Senior Key Account Manager based at the PJ headquarters, you will play a pivotal role in shaping the success of key accounts within the personal care category. Your day-to-day responsibilities will involve setting ambitious sales targets and developing pricing strategies that reflect market dynamics. You will independently manage trade spending while ensuring that every initiative aligns with broader business goals. By coordinating with merchandising teams for flawless programme execution and conducting regular field visits for market insights, you will stay ahead of trends and challenges. Your analytical skills will be put to use in business reviews and sales forecasting sessions where you collaborate closely with customers. Through annual Joint Business Planning meetings, you will establish strategic growth plans that drive both company objectives and customer satisfaction. Additionally, you will lead a team of account supervisors—coaching them on best practices in account management—and work collaboratively across departments such as marketing, finance, and supply chain. Success in this role requires a blend of interpersonal sensitivity, effective communication skills, and a commitment to nurturing both client relationships and internal teamwork.
- Achieve monthly, quarterly, and annual net sales as well as Average Selling Price targets by managing assigned key accounts with precision and dedication.
- Independently oversee trade spending within allocated budgets to maximise profitability while maintaining strong customer relationships.
- Develop comprehensive 5P plans for each key account, negotiate terms with customers, implement strategies effectively, and conduct thorough post-analysis to identify areas for improvement.
- Coordinate closely with the merchandising team to ensure flawless execution of customer programmes in trade channels, enhancing visibility and impact.
- Conduct regular field tracking activities to monitor programme execution and gather valuable market insights that inform future planning.
- Perform detailed business analysis to evaluate results, uncover actionable insights, and set clear priorities for account growth.
- Plan and execute insight-based solutions tailored to customer needs, driving mutual value creation and long-term partnerships.
- Lead regular business reviews internally and externally with customers to align objectives, share progress updates, and strengthen collaboration.
- Forecast sales accurately by evaluating customer plans, aligning strategies with market conditions, and adapting approaches as needed.
- Drive annual Joint Business Planning sessions with customers to establish strategic growth plans, set joint business targets, and foster collaborative relationships.
What You Bring
The ideal candidate for the Senior Key Account Manager role brings extensive experience from the FMCG industry—preferably within personal care products—alongside academic credentials in business or marketing disciplines. Your background includes hands-on involvement in all aspects of account management: from planning sales activities to managing trade spend efficiently. You possess advanced computer literacy which supports your ability to analyse complex datasets using Excel or create compelling presentations via PowerPoint. Communication is one of your strengths; fluency in English and Bahasa Malaysia allows you to interact seamlessly across diverse teams while Mandarin proficiency further enhances your versatility. Your approach is grounded in empathy—understanding client needs through careful planning—and supported by analytical thinking that drives actionable insights. Negotiation comes naturally as you seek win-win outcomes during business discussions. Presentation skills help articulate strategies clearly whether addressing colleagues or customers. Interpersonal sensitivity makes you an asset within any team setting; your reliability fosters trust among peers. Effective time management underpins your capacity to meet deadlines consistently while maintaining high standards throughout every project.
- Bachelor’s degree in business, marketing or related discipline is required; advanced qualifications are advantageous for demonstrating your commitment to professional development.
- At least five years of independent experience managing key accounts within the FMCG sector ensures you bring proven expertise; exposure to personal care categories is highly valued.
- Hands-on knowledge of key account management including sales activity planning, trade spend management, customer engagement techniques, networking abilities, negotiation skills and presentation proficiency.
- Advanced computer skills are essential—particularly Excel for data analysis and PowerPoint for impactful presentations—enabling you to deliver insightful reports and proposals.
- Fluency in English and Bahasa Malaysia is mandatory; Mandarin language skills are considered an added advantage for broadening communication reach.
- Strong customer planning abilities paired with data analytical skills allow you to make informed decisions that benefit both clients and the organisation.
- Excellent negotiation capabilities help you secure mutually beneficial agreements while maintaining positive relationships.
- Effective presentation skills enable you to communicate ideas clearly during internal meetings or external client engagements.
- Outstanding interpersonal skills make you a dependable team player who thrives in collaborative environments.
- Time management proficiency ensures timely delivery of projects; being result-oriented demonstrates your self-discipline without compromising on quality.
What Sets This Company Apart
This organisation stands out as a respected leader within the personal care sector due to its unwavering commitment to employee development and inclusive culture. Employees benefit from flexible working opportunities designed to support work-life balance alongside generous training programmes that encourage continuous learning. The company’s supportive leadership style ensures every team member receives guidance tailored towards their individual growth goals—whether through formal coaching or informal knowledge sharing sessions. Collaboration is at the heart of daily operations: cross-functional teams work together harmoniously on projects ranging from merchandising initiatives to supply chain optimisation. Diversity is celebrated here; employees from various backgrounds contribute unique perspectives which enrich decision-making processes. The workplace atmosphere is warm yet professional—fostering genuine connections among colleagues who share common values around respectfulness and dependability. With a focus on nurturing talent internally as well as building lasting client relationships externally, this organisation offers an environment where your contributions are recognised and rewarded over time.
What's Next
If you are ready to take your career forward by joining a collaborative team dedicated to excellence in key account management within the personal care industry, this opportunity awaits your application!
Apply today by clicking on the link provided.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C