Ferrero Hiring! Full Time NAS Marketing Manager in Hong Kong - Ricebowl

Ferrero Asia Ltd

• Implement annual brand initiatives, objectives and activity plans across the power brand and its portfolio of sub-brands, ensuring alignment with overall business, category and portfolio priorities
• Translate brand strategy into compelling integrated communication, advertising, media and activation initiatives across conventional and digital channels, ensuring a coherent brand proposition while addressing distinct consumer need states and category dynamics
• Shape sales, volume, P&L and marketing plans across the assigned brand portfolio, translating strategy into measurable business objectives and priorities
• Deploy brand positioning and portfolio strategy across multiple categories and sub-brands, based on consumer insights, evolving need states, market dynamics and competitive activity
• Manage marketing investments across advertising, promotions, research and market analysis, ensuring effective allocation across brand, sub-brand and category priorities within agreed budgets
• Monitor market, consumer and competitive developments across the relevant categories to identify growth opportunities, emerging risks and appropriate strategic actions
• Lead portfolio reviews covering brand and sub-brand roles, product mix, pricing and SKU priorities, ensuring a balanced portfolio that strengthens overall brand performance and profitability
• Support shaping new product development strategy and innovation and launch projects through implementation, ensuring opportunities are considered within the broader brand architecture, category landscape and relevant consumer need states, in partnership with cross-functional stakeholders
• Develop agency briefs and lead relationships with creative agencies and external strategic partners, ensuring effective translation of the broader brand and portfolio strategy into execution
• Ensure relevant legal and business requirements are addressed across advertising, communication and promotional activities
• Shape promotional strategies across the portfolio and oversee the development of promotional materials, packaging and related brand assets, ensuring consistency with the overall brand positioning and appropriate differentiation across sub-brands
• Partner closely with Sales and Trade Marketing to monitor promotional effectiveness, competitive activity and execution at point of sale across relevant categories, translating learnings into future improvements
• Contribute to consumer and market research covering brand positioning, consumer behaviour and need states, packaging, assortment and pricing, with a portfolio-wide perspective
• Analyse research findings, KPIs and market/panel data across the relevant categories to identify trends, growth opportunities and clear recommendations for the business
• Monitor brand P&L, sales, market and consumer KPIs, and sales forecasts across the portfolio, identifying performance gaps and recommending corrective actions
• Maintain a strong focus on portfolio profitability, marketing investment effectiveness and sustainable growth across the power brand and its sub-brands
• Lead cross-functional initiatives and build strong partnerships across relevant functions, navigating the priorities and interdependencies of a multi-category portfolio
• Support alignment around brand, portfolio, category and broader business priorities
• Lead and develop team members through coaching, capability building, empowerment and clear accountability, fostering a collaborative and performance-focused culture.

Industry:

Trading

Job Category / Function:

Job Position Level:

Senior

Employment Term:

Full Time

Min. Edu. Level Req:

-

Minimum QF Level attained:

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Total Working Exp:

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Salary(HKD):

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Location:

Benefits: