Hays Hiring! Full Time Japanese Marketing Executive in Federal Territory - Ricebowl

Japanese-speaking marketer with 3-5 years' experience in content localisation and campaign execution.

Our client, a leading international education consultancy, is seeking a Japan Marketing Specialist to join their growing team.

This is an excellent opportunity for a marketing professional with strong Japanese language capabilities to play a key role in localising and executing marketing initiatives targeted at Japanese parents and students. Working closely with the regional marketing team, you will ensure campaigns, content, and communications are effectively adapted for the Japanese market while maintaining a strong local brand presence.

Key Responsibilities

• Translate, localise, and adapt marketing content into natural and engaging Japanese
• Develop and refine Japanese copy across digital, social media, website, email, advertising, and event marketing channels
• Execute marketing campaigns for the Japanese market in line with regional marketing strategies
• Review and localise advertising content to ensure cultural relevance and effectiveness
• Support content creation, social media activities, and content calendar execution
• Manage website and landing page localisation and updates
• Support email marketing campaigns and customer communications
• Create and adapt SEO-focused content and articles for Japanese audiences
• Assist with the promotion of seminars, webinars, education fairs, and other events
• Monitor market trends, competitor activity, and provide local market insights
• Track and report on campaign performance, lead generation, and engagement metrics

Requirements

• 3-5 years of experience in Marketing, Digital Marketing, Communications, Content, or related fields
• Native or near-native Japanese proficiency with exceptional writing and localisation skills
• Strong business English communication skills
• Experience managing content across multiple marketing channels
• Proven ability to adapt marketing content for Japanese audiences
• Good understanding of Japanese consumer behaviour and communication preferences
• Strong attention to detail and project management skills
• Comfortable using Canva, digital marketing platforms, website tools, and AI-based productivity tools
• Ability to manage multiple priorities in a fast-paced environment
• Self-driven and able to work independently while collaborating with regional stakeholders

Preferred Background

• Experience within education, international education, student recruitment, or study-abroad sectors would be advantageous
• Familiarity with Meta Ads, Google Ads, SEO, and content marketing is beneficial

Location

• Full-time, office-based role in Malaysia or Thailand
• Open to candidates currently based in Japan who are willing to relocate
• Occasional travel to Japan may be required

If you are a Japanese-speaking marketing professional looking to grow your career in an international environment while contributing to the expansion of a respected education brand in Japan, we would love to hear from you.