- Hong Kong Hong Kong
Working Location
Job Description
Responsibilities
Hung's Management Services Ltd
Industry & Strategy Insight: Build and continuously refine a systematic research framework on the dining industry; track the evolution of market structure, consumer trends and the competitive landscape; and deliver independent, actionable strategic judgement to management.
Import and Localise Growth Methodology: Study the scalable growth paths of restaurant chains in developed markets, distil transferable methodologies, and lead their validation and rollout in the Hong Kong market — codifying replicable growth models.
New Brand Incubation & Expansion: Study the logic of new-brand incubation and opportunities for format innovation in the dining market; assess new-brand directions that fit the needs of the Hong Kong and regional markets; lead feasibility studies and pilot rollouts; and continuously enrich the Group's brand portfolio.
Data-Driven Decision System: Develop commercial analytics capability, establish a framework of key operating metrics, and use data to guide core decisions on site selection, assortment, pricing and marketing.
Marketing & Customer Growth: Oversee marketing and customer growth; design and optimise the mechanism from acquisition to retention; and own the return on marketing investment.
Strategic Planning & Expansion Support: Contribute to the Group's medium- to long-term strategic planning, help design regional expansion pathways, and drive cross-functional execution.
Team Building: Build and develop the commercial analytics and marketing teams, and foster a culture that is data- and results-oriented.
Bachelor's degree or above.
10+ years of work experience, with 5+ years in management and a proven track record of leading cross-functional teams.
In-depth experience in the restaurant, retail, consumer goods or chain-store industry; cross-market experience (especially Hong Kong and Mainland China) is a strong plus.
A systematic understanding of the full dining value chain, able to articulate clearly your own methodology and point of view on how the industry grows.
Solid commercial analytics, financial modelling and quantitative skills — able to explain the "why" of a strategy and lead a team to actually deliver it.
Fluent in Cantonese, Putonghua and English, able to bridge the Hong Kong–Mainland teams and markets.
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