El Papi Creatives (EPC) Hiring! Full Time Creative Lead in Selangor - Ricebowl

What You'll Do

• Set the brand's key pillars, USPs and core brand message each year.
• Ensure these are rolled out consistently across all of the client's marketing departments and touchpoints.
• Act as the client's brand gatekeeper for all creatives, content and key messages, with final creative sign-off before anything goes out.
• Define and evolve brand tone, and lead the annual refresh of the brand's look and feel.
• Shape the creative direction of the annual marketing plan, including yearly themes and key campaign moments.
• Build the thought strategy behind each campaign: the audience insight, the problem it solves and why the idea will work.
• Define the big idea and narrative for each monthly campaign, delivered through events, social or brand collaborations.
• Set clear success measures for every campaign and use post-campaign results to sharpen future work.
• Lead and develop the creative team across design, video and copy.
• Review work at concept, key visual and final stages, with direction that is clear, specific and actionable.
• Oversee quality across all key output so the standard holds under any deadline.
• Build the team's creative processes, review rhythm and standards.
• Present the yearly plan, campaign strategies and key creative work to the client.
• Manage the client relationship on creative strategy and creative direction, and join key meetings, briefings and creative reviews.
• Lead creative strategy for new business pitches, from brief interpretation and insight to the big idea.
• Shape the pitch narrative and creative concepts, working with the team to build the pitch deck.
• Present and defend the creative strategy in pitch meetings.

What We're Looking For

• Original thinker who brings new ideas, not safer versions of what came before.
• Strategic: can see the full year and the single post at once; every idea has a clear reason.
• Commercially minded: cares about performance and can prove it with data.
• A natural gatekeeper: protects the brand and knows when to hold the line or let ideas evolve.
• A real leader: gets the best out of the team and holds a high bar without micromanaging.
• Client-confident: presents with conviction, defends strong ideas and uses client feedback to improve work.

What You Bring

Required

• 7+ years of experience in creative roles, with time spent leading creative direction for brands.
• Proven experience in brand strategy: defining brand pillars, positioning and key messaging.
• Experience setting campaign objectives and KPIs, and evaluating campaign performance.
• Marketing or creative agency experience.
• A track record of developing annual or long-term brand campaign platforms, not just one-off executions.
• Experience leading and developing a multidisciplinary creative team.
• Strong presentation skills and experience presenting creative work directly to clients.
• Experience leading creative strategy in new business pitches.
• A portfolio showing campaign ideas from big idea through to execution across events, social and brand collaborations.

Nice to Have

• Experience leading creative for automotive or EV brands.
• Experience with brand collaborations and partnerships.
• Familiarity with AI-assisted creative workflows.
• Fluency in English and Bahasa Malaysia; Mandarin is a plus.

Our creative agency is servicing a leading automotive brand and the role we're hiring is a Creative Lead responsible for acting as the creative and brand authority for a key automotive account. Sets annual brand direction, builds campaign strategy and success metrics, ensures creative consistency and quality across touchpoints, leads the creative team, manages the client creative relationship, and drives creative strategy for new business pitches.