Bybit Hiring! Full Time Senior Marketing Specialist in Federal Territory - Ricebowl

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview:

We're
seeking a highly motivated and experienced Senior Marketing Specialist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth.

What you'll do:

Campaign & User Notification Operations

• Responsible for content and user reach localization, translate, proofread or review relevant product copy on time to ensure compliance with local user habits
• Regularly track and review user engagement data such as emails and notifications, and develop copywriting optimization strategies to improve engagement effectiveness
• Design and execute local campaigns or tasks to drive user activation and engagement based on the business targets and OKR settings
• Manage campaign cadence (bi-weekly or rolling), monitor campaign performance and coordinate cross-functional execution

Product & Content Marketing

• Organize and monitor new products dogfooding or product experience, collect feedback from BDs/RMs/Ops in a timely manner
• Assist with localized product GTM execution, plan the content strategy for user education across new products or key product lines
• Plan and produce product walkthroughs, one-pagers, tutorial videos, and campaign landing materials in collaboration with UED or creative team
• Assist with planning and execution of PR/KOL content briefing

Competitive Intelligence & Market Research

• Conduct ongoing competitive analysis of top exchanges across product features, fee structures, liquidity, UX, and marketing strategies
• Produce structured competitive reports and actionable insights for leadership and product teams
• Monitor market trends (TradFi Perp, RWA, commodity trading) and identify opportunities for differentiated positioning

What we're looking for:

• 1-3+ years in marketing, product marketing, or growth roles within crypto exchange, fintech, or Web3
• Deep understanding of crypto products (spot/futures/earn/) and traditional finance products (stocks, commodities, forex)
• Deep understanding of user growth and channel operation of Mandarin market • Strong analytical skills — comfortable with data-driven decision making, competitive benchmarking, and ROI analysis
• Excellent Mandarin (native) and professional English, with the ability to produce high-quality bilingual content
• Possess certain project management skills and strong cross-departmental communication and collaboration abilities, able to advance project execution on time and as required
• Proficient in using AI tools, able to use AI tools to optimize workflow and improve work efficiency

And if you also have any of the below, we consider them a big plus:

• Experience at a top-tier crypto exchange
• Familiarity with affiliate/KOL marketing and BD operations
• Knowledge of traditional finance products or TradFi Perp mechanics
• Background in competitive intelligence or market research

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.