General Manager – Retail Sales Operations

Location: Kuala Lumpur, Malaysia
Work Mode: Work from Office
Remuneration: RM15,000–RM20,000 plus fixed allowance

About the Role

A leading diversified conglomerate in Malaysia is looking for a General Manager – Retail Sales Operations to drive revenue growth across its dealer network, direct retail business, and home-appliance categories. These include built-in cabinets, wardrobes, kitchen systems, and electrical appliances.

Key Responsibilities

Strategic Growth and Multi-Channel Expansion

• Formulate and execute retail sales strategies across dealer, direct retail, and appliance channels.
• Identify market opportunities, set channel-specific sales targets, and develop cross-selling strategies for kitchen systems, wardrobes, built-in cabinets, and electrical appliances.
• Support long-term retail business growth initiatives in collaboration with management.

Dealer and Distribution Network Leadership

• Oversee the local and international dealer lifecycle, including recruitment, onboarding, qualification, and performance management.
• Improve dealer productivity, conversion rates, and product mix.
• Develop recovery, restructuring, or exit plans for underperforming dealer accounts.

Direct Retail and Team Management

• Lead internal sales teams, channel heads, and sales managers to achieve business targets.
• Set clear KPIs and conduct regular performance reviews.
• Address capability gaps through coaching and recruitment.
• Improve lead management, sales conversion, and closing effectiveness.

Kitchen and Electrical Appliance Commercials

• Drive sales volume, attachment rates, and margins for kitchen and electrical appliances.
• Increase appliance attachment rates to kitchen and wardrobe sales.
• Develop sales packages, promotional campaigns, product bundles, and dealer incentive schemes in partnership with Product, Procurement, Marketing, and Operations teams.
• Monitor category performance, margins, inventory movement, and sales effectiveness.

Commercial Performance and Profitability

• Track sales pipelines, revenue trends, category performance, and channel margins.
• Analyse sales trends, channel performance, category results, and customer behaviour to recommend actions that improve profitability and sales.
• Review pricing models, commission structures, and promotional offers to maximise profitability while adhering to corporate governance policies.

Requirements

• Bachelor's degree in Business, Marketing, Sales, Management, or a related field.
• At least 10 years of progressive experience in dealership acquisition, dealership and sales management, or business development.
• At least 5 years of experience managing channel sales teams or managers.
• Fluent in English and Mandarin.
• Proven track record in dealer or distributor management, retail channel sales, or multi-channel distribution.
• Strong commercial acumen, including P&L management, sales pipeline analysis, margin management, and dealer incentive structures.
• Excellent leadership, negotiation, and stakeholder management skills.
• Willingness to travel as required.

Consultants in Charge

May
Email: *************
Phone: *************

Andrea
Email: *************
Phone: *************