Chery Malaysia Hiring! Full Time Retail Marketing Assistant Manager in Federal Territory - Ricebowl

Job Summary

Responsible for planning and executing national marketing campaigns, dealer activations, events and promotional activities across Chery’s dealer network. This role works closely with dealers, agencies, vendors and internal teams to drive lead generation, showroom traffic, customer engagement and campaign performance.

Key Responsibilities

1. National Campaign & Dealer Activation

• Plan and execute national marketing campaigns, dealer activations and promotional initiatives.
• Coordinate with dealers to ensure campaigns and promotions are implemented effectively and consistently.
• Support dealers in generating leads, increasing showroom traffic and driving customer engagement.
• Ensure all dealer marketing activities are aligned with Chery’s brand guidelines and marketing objectives.

2. Events & Roadshows

• Manage nationwide events, roadshows, vehicle launches and dealer activities.
• Coordinate event planning, execution and on-ground support to ensure smooth delivery.
• Provide on-ground support and travel nationwide when required.
• Be prepared to work on weekends and public holidays when required for events and activations.

3. Agency, Vendor & Stakeholder Management

• Coordinate with agencies, vendors, media partners, dealers and internal teams to execute campaigns and events.
• Manage vendor quotations, coordination and deliverables.
• Ensure timely execution and effective communication among all stakeholders.

4. Campaign Performance & Reporting

• Monitor campaign performance, lead generation, Cost Per Lead (CPL) and other key marketing metrics.
• Analyse campaign and event results and identify areas for improvement.
• Prepare regular campaign and event performance reports for management.

5. Budget & Marketing Operations

• Manage campaign and event budgets, quotations and related expenses.
• Ensure marketing activities are delivered within approved budgets and timelines.
• Support the implementation of marketing materials and activities in accordance with Chery brand standards.

6. Dealership Livestream Management

• Coordinate and support livestream activities across dealerships.
• Work with dealers and relevant stakeholders to ensure smooth livestream execution and alignment with campaign objectives.
• Monitor livestream performance and engagement where applicable.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 4–6 years of relevant experience in marketing, events, dealer marketing, automotive or a related industry.
• Experience in campaign planning, event management and dealer activation is preferred.
• Strong communication, coordination, project management and stakeholder management skills.
• Good vendor and agency management skills.
• Able to manage multiple projects simultaneously and work effectively under tight deadlines.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• Results-oriented, proactive and detail-oriented with strong execution skills.
• Willing to travel nationwide and work on weekends/public holidays when required.