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Streets Branding Hiring! Full Time CONTENT STRATEGIST - CREATIVE PRODUCER in Federal Territory - Ricebowl

CONTENT STRATEGIST - CREATIVE PRODUCER

Streets Branding

KL City, Federal Territory

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Working Location

  • Kuala Lumpur Federal Territory Malaysia

Job Description

Responsibilities

About Streets Branding


Streets Branding is a creative agency helping brands build a strong and consistent presence through thoughtful content, storytelling, photography and video.


We are looking for a hands-on Content Strategist & Creative Producer who can turn business goals into strong content ideas—and ensure those ideas are executed well from planning to production.


Key Responsibilities


Content Strategy & Planning


* Develop content strategies based on each client’s brand, objectives and target audience.

* Plan monthly content calendars across relevant social media platforms.

* Generate fresh and engaging ideas for reels, videos, carousels, static posts and campaigns.

* Identify suitable content pillars, formats and trends for each client.

* Ensure all content is aligned with the client’s brand voice, visual identity and marketing goals.

* Research competitors, industry trends and audience behaviour.

* Review content performance and recommend improvements based on insights and results.


Creative Direction & Shoot Production


* Translate content ideas into clear concepts, scripts, shot lists and visual references.

* Plan what needs to be photographed or filmed for each content calendar.

* Brief the videographer, photographer, talent and other team members before every shoot.

* Attend scheduled client shoots and provide on-site creative direction.

* Guide the videographer on what to capture, including framing, angles, movements, product details and additional footage needed for editing.

* Direct talent or clients during shoots when required.

* Ensure all necessary content is captured efficiently and according to the approved concept.

* Review raw footage and work closely with the videographer or editor to shape the final content.

* Check that edited videos and visual assets follow the intended storyline, pacing and brand direction.


Copywriting & Content Development


* Write or oversee captions, on-screen text, video scripts, campaign messages and content headlines.

* Adapt content for different platforms, audiences and formats.

* Ensure all content is clear, engaging and free from spelling or grammatical errors.

* Provide clear briefs and references to designers, editors and other creative team members.


Client & Team Coordination


* Present content ideas and plans clearly to clients.

* Gather client information, feedback and approvals before production.

* Work closely with the account manager, videographer, designer and creative team to meet deadlines.

* Manage content revisions and ensure feedback is communicated accurately.

* Help maintain a smooth workflow from initial strategy through to final delivery.


Requirements


* Experience in content strategy, social media, creative production or a related role.

* Strong understanding of Instagram, TikTok and current social media content formats.

* Able to develop both strategic content plans and creative execution ideas.

* Strong visual sense and an understanding of what makes photo and video content engaging.

* Comfortable providing direction during shoots and working closely with videographers.

* Good writing, storytelling and communication skills.

* Organised, responsible and able to manage multiple client accounts and deadlines.

* Confident communicating with clients and working in a collaborative environment.

* Willing and able to attend scheduled shoots in person.

* Experience in an agency environment is an advantage.

* Basic knowledge of video editing, design or Meta advertising is an added advantage.


The Right Person for This Role


You are both strategic and creative. You do not only suggest content ideas—you think through how they should be filmed, how the story should flow and how the final content should represent the brand.


You are comfortable taking ownership of a project from the initial idea to the finished post, while working closely with clients and the Streets Branding creative team.


Position Details


* Employment type: Full-time

* Work arrangement: On-site

* Location: Kuala Lumpur

* Shoot attendance is required.


How to Apply


Please send your CV, portfolio or examples of content you have planned or produced to *************


Where possible, include examples that demonstrate your involvement in content planning, scripting, creative direction or shoot production.

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