Key Responsibilities:
1. Social Media & Content Management
- Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, Rednote 小红书).
- Assist in brainstorming and executing end-to-end social media campaigns, while monitoring performance and reporting on key metrics.
2. Digital Advertising & Promotion
- Support the setup, tracking, and optimization of Google Ads and Meta Ads campaigns.
- Monitor key campaign metrics and contribute to performance reports.
3. Design & Multimedia Production
- Develop marketing materials such as brochures, flyers, certificates, social media graphics, and event banners.
- Assist in planning and producing video content for student testimonials, course highlights, and event recaps.
- Organize and manage a content library of photos and videos.
4. Website & Content Updates
- Regularly update website content to ensure accuracy and alignment with current programs and events.
- Write and update SEO-optimised website content to improve search visibility and support marketing goals.
5. Influencer & Community Outreach
- Research and reach out to relevant influencers, parent bloggers, and local KOLs to promote SOR programs.
- Manage influencer collaborations, including scheduling posts, ensuring content aligns with our brand voice, and tracking deliverables.
- Monitor and compile performance metrics (e.g. reach, engagement, conversions) into regular reports to evaluate campaign effectiveness and inform future collaborations.
6.Event Coverage & Visual Content Creation
- Support event coverage through photography and videography, ensuring high-quality visual content for social media, website, and promotional materials.
7. Media & Public Relations Support
- Support in liaising with magazines, media outlets, and news agencies for publicity opportunities and coverage coordination.
8. Administrative & Coordination Tasks
- Work with trainers to update trainer profiles and marketing materials.
- Provide support for any ad hoc tasks assigned by the marketing or management team to ensure smooth operations.
Pay: $2,800.00 - $3,200.00 per month
Work Location: In person