Hiring! Full Time Social Media - Advertising Executive in Sarawak - Ricebowl

Salary: RM4,000 – RM6,500 (Negotiable based on experience and capability)
Working Mode: On-site
Working Hours: 10:00 AM – 7:00 PM (Six-day work week)

We are seeking a results-driven Social Media & Advertising Executive to manage paid advertising and social media campaigns with a strong focus on performance, data analysis, and campaign optimisation.

This role is hands-on and analytical, ideal for candidates who can independently manage advertising campaigns, optimise performance metrics, and drive measurable growth across digital platforms.

• Plan and execute paid advertising campaigns across digital platforms

• Manage social media content alignment with advertising campaigns

• Set up audience targeting, budget allocation, and bidding strategies

• Collaborate with design and content teams to develop high-conversion ad creatives

• Optimise campaign structure based on market trends and user behaviour

• Monitor and analyse key advertising metrics, including:

  • CTR (Click-Through Rate)

  • CPC (Cost Per Click)

  • CPM (Cost Per Mille)

  • Conversion Rate

  • CPA (Cost Per Acquisition)

• Optimise campaigns based on data insights to improve ROI and conversion efficiency

• Track full-funnel performance and campaign effectiveness

• Prepare weekly and monthly performance reports with actionable insights

• Manage advertising budgets and daily campaign performance

• Scale and optimise campaigns based on KPI targets

• Support campaign launches, promotions, and growth initiatives

• Stay updated with platform algorithm changes and advertising trends

• Coordinate with marketing, design, and operations teams

• Ensure alignment between ads, landing pages, and content strategy

• Support overall digital marketing and promotional initiatives

• Minimum 2–4 years of experience in digital marketing, performance marketing, or media buying

• Strong hands-on experience managing paid advertising campaigns

• Familiar with platforms such as Meta Ads, Google Ads, TikTok Ads, or similar

• Strong analytical mindset with understanding of advertising metrics and KPIs

• Ability to independently manage and optimise advertising performance

• Results-driven and comfortable in a performance-focused environment

• Good communication and coordination skills

• Able to communicate effectively with clients in English & Mandarin-speaking candidates who will be serving Mandarin-speaking customers.

• Proven capability in performance marketing and paid advertising

• Strong results-driven mindset

• Independent problem-solving and optimisation skills

• Ownership and accountability for campaign performance

• Salary: RM4,000 – RM6,500 (based on experience & capability)

• Annual leave & medical leave

• Performance-based growth opportunities

• Supportive and professional working environment