Bilibili Group Hiring! Full Time International Product Designer in - Ricebowl

About bilibili: Build the Future of Digital Culture with Us

Bilibili (NASDAQ: BILI, HKEX: 9626) is a leading video community and digital ecosystem in China, with "creators and community" at its core. It boasts 376 million monthly active users (86% Gen Z), and 95% of its content is creator-generated. Anchored by Danmaku (real-time comments), Bilibili has built a uniquely interactive, highly engaged community—users spend 112 minutes daily on the platform, with an annual retention rate of over 80%.

Our Global Vision

Entering a new phase of global expansion, Bilibili is dedicated to bringing its one-of-a-kind creator-community symbiosis model to the world. We’re seeking talented partners with expertise in cross-cultural content ecosystems and creator community nurturing to join us in building a global digital cultural home for young audiences worldwide

What You'll Do

• Own end-to-end experience design and UI system development for Bilibili's overseas products, including internationalization UX infrastructure, core user journey optimization, and multi-platform design system building and iteration — ensuring consistency, usability, and multi-region localization adaptability.
• Explore an international experience design language that scales across markets by drawing on the aesthetic preferences, cultural nuances, and usage habits of users in Southeast Asia, the Middle East, Latin America and beyond; lead product experience upgrades and localized design innovation.
• Spearhead the creation of a team-wide AI design efficiency system, driving deep exploration of AIGC across the full design workflow — experience design, creative generation, and asset accumulation — to restructure design processes and achieve scalable gains in team design productivity.
• Contribute to design guidelines, experience assets, and team design workflow development; mentor mid-level designers and grow their full-stack capabilities; safeguard overall design output quality and drive continuous capability upgrades across the team.

Requirements

• 5+ years of experience in internet experience design, including 3+ years in international products or overseas pan-entertainment businesses; a proven track record of building a design system for a 0-to-1 overseas product.
• Expert-level end-to-end experience design capability, with deep understanding of interaction logic, information architecture, and user experience, paired with mature visual creative direction — able to balance experience delivery with brand creative expression.
• Highly attuned to overseas design trends with a global design perspective; deep knowledge of user aesthetics, cultural differences, and usage habits across Southeast Asia, the Middle East, and Latin America; solid hands-on localization design practice.
• A full-stack design mindset and a proactive willingness to work beyond functional boundaries; strong focus on AIGC and design innovation, with experience building and scaling an enterprise-level AI design efficiency system and applying AI across the full design workflow.
• Strong cross-functional collaboration and complex project management skills; able to align with phased business goals to drive delivery; mature experience in mentoring and building design systems.

Nice to Have

• Experience at a leading platform in anime/ACG, content communities, live streaming, or overseas pan-entertainment.
• Proven experience in brand refresh, end-to-end design systems, or design asset system building.
• English as a working language; proficiency in a Southeast Asian or Middle Eastern regional language is a plus.
• Motion design and 3D visual design skills; solid experience in commercial design.
• A deep anime/ACG fan with strong familiarity with Bilibili's community ecosystem and content DNA.