Upgrowth HR Hiring! Full Time Customer Retention Executive in WP Kuala Lumpur, Earn up to MYR 5,000 - Ricebowl

Job Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, Data Analytics, or a related field.

• Minimum 1 to 2 years of experience in CRM, Customer Lifecycle Marketing, Retention Marketing, or Customer Engagement.

• Proven experience managing CRM campaigns and customer engagement initiatives across multiple digital channels.

• Strong understanding of customer lifecycle management, segmentation, personalization, and marketing automation.

• Experience using CRM or marketing automation platforms such as Salesforce, HubSpot, Braze, MoEngage, Optimove, Iterable, Adobe Campaign, or similar tools.

• Strong analytical skills with the ability to interpret customer data and transform insights into effective CRM strategies.

• Experience with customer segmentation, campaign optimization, and performance reporting.

• Familiarity with A/B testing methodologies and customer journey optimization.

• Proficiency in Microsoft Excel, Google Sheets, and reporting tools.

• Experience with Google Analytics, Looker Studio, Power BI, Tableau, or similar analytics platforms is an advantage.

• Basic SQL knowledge or experience working with customer databases is an added advantage.

• Excellent communication, presentation, and stakeholder management skills.

• Strong project management and organizational skills with the ability to manage multiple priorities.

• Self-motivated, proactive, detail-oriented, and results-driven.

Job Responsibilities

• Assist in developing and implementing CRM strategies tailored to customer segments and business goals.

• Assist in planning, executing, and monitoring CRM campaigns to drive customer engagement and retention.

• Analyze customer data and trends to identify opportunities for improved targeting and personalization.

• Conduct A/B testing on campaign content, subject lines, customer segments, and messaging to improve campaign effectiveness. 

• Work with marketing, sales, and customer service teams to ensure CRM efforts are aligned with business objectives.

• Oversee the CRM system, ensuring data accuracy and system efficiency.

• Prepare regular CRM performance reports and dashboards using Excel, Google Sheets, or business intelligence tools 

• Support the execution of promotional campaigns, seasonal campaigns, product launches, and customer engagement initiatives. 

• Perform other CRM, marketing, or business-related duties as assigned by management. 

• Identify and implement improvements to CRM processes and workflows.

• Track and report on CRM performance metrics, providing insights for continuous improvement.

• Supports in developing and implementing strategies to reactivate inactive customers and improve overall customer lifecycle value.

• Manage CRM communications across multiple channels such as Email, SMS, Push Notifications, WhatsApp, and In-App Messaging.

• Annual Leave
• EPF
• SOCSO
• EIS
• Annual Bonus
• Work from Home
• 5 Working Days