FriedRice Entertainment Hiring! Full Time Senior Digital - CRM Manager in - Ricebowl

About The Role

FriedRice Entertainment is seeking a Digital Marketing & CRM Manager to develop and strengthen digital marketing and customer engagement across our portfolio of live entertainment, shows, exhibitions and experiences.

You will oversee the platforms, campaigns and measurement capabilities that help us acquire audiences, drive ticket sales and build lasting customer relationships. We are looking for someone with experience implementing and improving digital marketing and CRM programmes, who can translate data into clear actions and measurable results.

This is a hands-on role within Group Marketing, working closely with our Brand & Content, Campaigns & Partnerships, Merchandise and in-house Creative teams, alongside external agencies, ticketing providers and technology partners.

Key Responsibilities

Digital Marketing and CRM Development

• Review digital marketing and CRM capabilities and identify opportunities to improve effectiveness across the group.
• Lead the evaluation, implementation and optimisation of marketing and CRM tools, working with agencies and technical partners where required.
• Develop consistent campaign processes, tracking standards and reporting dashboards.
• Define customer data requirements and work with ticketing, merchandise and technology partners to connect relevant purchase and engagement data.
• Maintain effective processes for database quality, segmentation, customer preferences and consent management.

Digital Marketing Performance

• Plan and manage paid digital campaigns to drive awareness, audience acquisition and ticket sales.
• Develop campaign objectives, budgets, audience strategies and testing plans across relevant channels, including Meta and Google.
• Work with Brand & Content and the in-house Creative team to brief campaign assets and improve performance through testing.
• Review the journey from advertisement to ticket purchase, identifying opportunities to improve conversion.
• Monitor performance and recommend changes to spend, targeting, messaging and creative.

CRM and Customer Engagement

• Develop audience segments based on customer interests, purchase history and engagement behaviour.
• Plan and execute email campaigns and automated customer journeys, including welcome, pre-event, post-event, cross-promotion and reactivation communications.
• Test and optimise campaigns to improve engagement, conversion and repeat purchase.
• Coordinate customer communications across brands and shows to maintain relevance and appropriate frequency.
• Develop customer data and engagement capabilities to support future membership and loyalty programmes.

Measurement and Insights

• Define campaign KPIs and measurement plans before launch, aligned with business objectives.
• Oversee the implementation and validation of analytics, conversion tracking and campaign tagging with relevant partners.
• Develop reporting that connects marketing activity to ticket purchases, acquisition costs and repeat customer behaviour, where data permits.
• Evaluate paid media and CRM performance, clearly explaining results, attribution limitations and recommended actions.
• Produce post-campaign reviews and apply findings to subsequent launches.
• Use customer and transaction insights to inform audience strategy, campaign planning and budget allocation.

Agency and Partner Management

• Brief and manage appointed digital marketing, media or CRM agencies, setting clear objectives, deliverables and reporting expectations.
• Review agency recommendations, media plans, execution quality and performance against agreed goals.
• Maintain oversight of budgets, timelines, testing and optimisation.
• Ensure the group retains appropriate access to advertising accounts, analytics, customer data and campaign learnings.
• Coordinate implementation with ticketing providers and technology partners, following through on issues and escalating where necessary.

What We’re Looking For

• Relevant experience in digital marketing, performance marketing and CRM, with demonstrated ownership across both audience acquisition and customer engagement.
• Proven experience implementing and scaling digital marketing and CRM programmes, including platform implementation, campaign processes, measurement and automated customer journeys.
• Demonstrated ability to take initiatives from planning through implementation and optimisation, coordinating internal teams and external partners.
• A track record of delivering measurable outcomes, with the ability to explain what was achieved, how it was measured and what was learned.
• Strong working knowledge of paid media platforms, particularly Meta and Google, and the ability to evaluate and challenge agency recommendations.
• Hands-on experience with CRM or marketing automation platforms, including segmentation, campaign execution and automated journeys.
• Confidence working with web analytics, conversion tracking, dashboards and customer or transaction data.
• Experience managing agencies, vendors and implementation partners.
• Ability to translate business requirements into clear briefs for creative and technical teams.
• Strong organisation, initiative and judgement, with the ability to prioritise effectively within a lean team.
• Experience in entertainment, live events, exhibitions, attractions or ticketing is an advantage, but is not required. We also welcome candidates from other consumer businesses with relevant acquisition, transaction and retention experience.

What Success Looks Like

• Reliable campaign tracking and reporting that support clear marketing decisions.
• Digital campaigns that contribute to ticket sales and improve acquisition efficiency.
• A well-maintained customer database with meaningful audience segments.
• CRM campaigns and journeys that encourage engagement and repeat purchases.
• Effective agency delivery, with clear accountability for budgets and results.
• Consistent processes that improve marketing effectiveness across the group’s portfolio.