Sparkverse Interactive Hiring! Full Time Advertising Specialist in WP Kuala Lumpur, Earn up to MYR 6,000 - Ricebowl

Diploma or Degree in Digital Marketing, Marketing, Business, Communications, or a related field.

1-3 years of relevant experience in performance marketing, digital advertising, or a similar role.

Hands-on experience managing Meta Ads and Google Ads campaigns.

Good understanding of digital advertising metrics, campaign optimization, audience targeting, and conversion tracking.

Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, or similar tracking and analytics tools.

Strong analytical and problem-solving skills with the ability to interpret campaign data.

Good understanding of digital marketing funnels and customer acquisition.

Able to work independently while collaborating with Creative and Marketing teams.

Detail-oriented, organized, proactive, and results-focused.

Willing to keep up with changes in advertising platforms, AI tools and digital marketing trends.

Plan, set up, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads.

Monitor campaign performance, budget utilization, leads, conversions, CPC, CPM, CTR, ROAS, and other relevant performance metrics.

Conduct audience research, targeting, keyword research, and competitor analysis to improve campaign performance.

Develop and implement A/B testing for audiences, creatives, ad copies, placements, and campaign strategies.

Work closely with the Creative and Multimedia teams to develop effective ad creatives and content based on campaign objectives.

Analyze campaign data and provide insights and recommendations for continuous implementation.

Prepare regular performance reports and communicate campaign results, key findings, and optimization actions to relevant stakeholders.

Monitor market, platform, advertising, and digital marketing trends and recommend new strategies or opportunities.

Ensure campaigns are set up accurately and comply with relevant platform policies and requirements.

Support other digital marketing activities and campaigns as required.