- Clementi West Region (Singapore) Singapore
TRD Systems Hiring! Full Time Market Intelligence Specialist (CCP for Digital Advertising and Marketing Professionals) in West Region (Singapore), Earn up to SGD 4,500 - Ricebowl
Market Intelligence Specialist (CCP for Digital Advertising and Marketing Professionals)
TRD Systems
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Job Description
Responsibilities
KEY RESPONSIBILITIES
Market & Industry Intelligence
Conduct structured research on developments affecting TRD’s Counter-UAS market across defence, aviation, security, critical infrastructure and government-related sectors, covering emerging use cases, buying considerations and regional demand signals.
Use
Google Trends
to compare search interest across relevant countries and periods for Counter-UAS, drone detection, anti-drone security and related technology topics, identifying changes in market attention and regional interest.
Use
Typeform
to conduct targeted digital market surveys with relevant industry respondents to validate market needs, solution-selection factors, information priorities and changing sector expectations.
Digital Competitor Intelligence
Use
Similarweb
to benchmark selected competitors’ website traffic, audience geography, engagement indicators, traffic sources and digital channel mix to understand how competing technology providers are building online visibility. Similarweb’s free traffic checker supports competitor traffic and engagement analysis.
Review competitor websites, solution positioning, digital content themes, target sectors, public deployment references and online messaging to maintain structured competitor profiles relevant to TRD’s market position.
Compare findings from
Similarweb
and
Google Trends
to identify competitor visibility patterns, emerging digital interest and areas where TRD may be underrepresented in relevant market conversations.
Search Demand & Digital Market Discovery
Use
Google Search Console
to review the search queries, impressions, clicks and geographic patterns bringing users to TRD’s digital content, helping identify what prospective audiences are actively searching for. Search Console is a free Google service designed to monitor search performance and support marketing analysis.
Compare
Google Search Console
findings with
Google Trends
to distinguish TRD-specific search activity from broader market interest and identify recurring themes, solution topics and emerging demand areas.
Translate search-demand findings into market intelligence recommendations on which industry topics, solution areas, regional markets or audience information needs should be investigated further by Management and the relevant Business function.
Audience Behaviour & Digital Market Signals
Use
Microsoft Clarity
to review heatmaps, session recordings, click behaviour and scroll patterns on selected TRD webpages to understand how visitors engage with product and solution information. Clarity is offered free and supports heatmaps and session recordings.
Analyse
Microsoft Clarity
findings to identify recurring audience behaviour such as heavily viewed solution information, overlooked content, common navigation paths and drop-off points that may indicate gaps in market understanding or digital communication.
Use
Typeform
to validate behavioural observations through short digital research studies covering audience priorities, solution understanding, information gaps and factors influencing interest in TRD’s technology offerings.
Market Segmentation & Opportunity Evaluation
Develop external market profiles covering target sectors, customer types, geographic markets, common operational concerns, relevant regulatory or industry developments and typical solution requirements for TRD’s Counter-UAS offerings.
Use findings from
Google Trends, Similarweb, Google Search Console and Typeform
to compare target-market attractiveness based on digital demand, competitor visibility, audience interest and sector relevance.
Prepare structured market opportunity assessments identifying priority sectors, emerging use cases, competitor activity, market gaps and areas requiring further commercial evaluation, without taking ownership of lead generation or sales follow-up.
Digital Marketing Intelligence & Strategic Insight
Combine intelligence from
Similarweb, Google Trends, Google Search Console, Microsoft Clarity and Typeform
to build an evidence-based view of external market demand, digital audience behaviour, competitor presence and information needs.
Prepare recurring market intelligence briefs for Management covering digital market trends, competitor developments, audience behaviour, sector movements and potential implications for TRD’s digital positioning and regional growth.
Present research findings and recommendations to relevant Business and Management stakeholders to support digital marketing positioning, market prioritisation and future market-development decisions, while commercial execution remains with the Business team.
QUALIFICATIONS & SKILLS
Good analytical and research skills with the ability to review external market, competitor and digital information in a structured manner.
Able to identify relevant market developments, sector trends, competitor activities and changing audience interests relating to TRD’s technology solutions.
Comfortable interpreting digital search, website engagement and audience-behaviour information to identify meaningful market signals.
Strong attention to detail when maintaining competitor profiles, market findings, research records and supporting evidence.
Good written communication skills with the ability to prepare clear market intelligence briefs, opportunity assessments and management recommendations.
Able to compare different markets, target sectors and audience groups based on demand signals, competitor presence and business relevance.
Willing to continuously develop knowledge of Counter-UAS market developments, digital marketing trends, competitor positioning and emerging regional opportunities.
TRD is a Singapore registered company which was set up in 2011 to initially provide consultancy and market development services for security and defense industries. Since 2015, TRD has been engaging deeply into the design, development and supply of stand-alone products and integrated systems to address the growing threat represented by the proliferation of drones. TRD is also representing several international Defense suppliers for jointly providing solutions to ASEAN customers. TRD comprises defense and security subject matters expert with decades of technical and military experience. Such expertise allows TRD to develop modular, integrated and proven solution, thanks to the support of a dedicated team of competent and innovative system engineers, production managers and after-sales support managers. TRD is proud today to count among its customers most of the ASEAN countries, countries in the Middle-East and Europe. TRD is proud to achieve ISO 9001:2015 standard on our Anti-Drone stand-alone and integrated systems in 2019.
Market & Industry Intelligence
Conduct structured research on developments affecting TRD’s Counter-UAS market across defence, aviation, security, critical infrastructure and government-related sectors, covering emerging use cases, buying considerations and regional demand signals.
Use
Google Trends
to compare search interest across relevant countries and periods for Counter-UAS, drone detection, anti-drone security and related technology topics, identifying changes in market attention and regional interest.
Use
Typeform
to conduct targeted digital market surveys with relevant industry respondents to validate market needs, solution-selection factors, information priorities and changing sector expectations.
Digital Competitor Intelligence
Use
Similarweb
to benchmark selected competitors’ website traffic, audience geography, engagement indicators, traffic sources and digital channel mix to understand how competing technology providers are building online visibility. Similarweb’s free traffic checker supports competitor traffic and engagement analysis.
Review competitor websites, solution positioning, digital content themes, target sectors, public deployment references and online messaging to maintain structured competitor profiles relevant to TRD’s market position.
Compare findings from
Similarweb
and
Google Trends
to identify competitor visibility patterns, emerging digital interest and areas where TRD may be underrepresented in relevant market conversations.
Search Demand & Digital Market Discovery
Use
Google Search Console
to review the search queries, impressions, clicks and geographic patterns bringing users to TRD’s digital content, helping identify what prospective audiences are actively searching for. Search Console is a free Google service designed to monitor search performance and support marketing analysis.
Compare
Google Search Console
findings with
Google Trends
to distinguish TRD-specific search activity from broader market interest and identify recurring themes, solution topics and emerging demand areas.
Translate search-demand findings into market intelligence recommendations on which industry topics, solution areas, regional markets or audience information needs should be investigated further by Management and the relevant Business function.
Audience Behaviour & Digital Market Signals
Use
Microsoft Clarity
to review heatmaps, session recordings, click behaviour and scroll patterns on selected TRD webpages to understand how visitors engage with product and solution information. Clarity is offered free and supports heatmaps and session recordings.
Analyse
Microsoft Clarity
findings to identify recurring audience behaviour such as heavily viewed solution information, overlooked content, common navigation paths and drop-off points that may indicate gaps in market understanding or digital communication.
Use
Typeform
to validate behavioural observations through short digital research studies covering audience priorities, solution understanding, information gaps and factors influencing interest in TRD’s technology offerings.
Market Segmentation & Opportunity Evaluation
Develop external market profiles covering target sectors, customer types, geographic markets, common operational concerns, relevant regulatory or industry developments and typical solution requirements for TRD’s Counter-UAS offerings.
Use findings from
Google Trends, Similarweb, Google Search Console and Typeform
to compare target-market attractiveness based on digital demand, competitor visibility, audience interest and sector relevance.
Prepare structured market opportunity assessments identifying priority sectors, emerging use cases, competitor activity, market gaps and areas requiring further commercial evaluation, without taking ownership of lead generation or sales follow-up.
Digital Marketing Intelligence & Strategic Insight
Combine intelligence from
Similarweb, Google Trends, Google Search Console, Microsoft Clarity and Typeform
to build an evidence-based view of external market demand, digital audience behaviour, competitor presence and information needs.
Prepare recurring market intelligence briefs for Management covering digital market trends, competitor developments, audience behaviour, sector movements and potential implications for TRD’s digital positioning and regional growth.
Present research findings and recommendations to relevant Business and Management stakeholders to support digital marketing positioning, market prioritisation and future market-development decisions, while commercial execution remains with the Business team.
QUALIFICATIONS & SKILLS
Good analytical and research skills with the ability to review external market, competitor and digital information in a structured manner.
Able to identify relevant market developments, sector trends, competitor activities and changing audience interests relating to TRD’s technology solutions.
Comfortable interpreting digital search, website engagement and audience-behaviour information to identify meaningful market signals.
Strong attention to detail when maintaining competitor profiles, market findings, research records and supporting evidence.
Good written communication skills with the ability to prepare clear market intelligence briefs, opportunity assessments and management recommendations.
Able to compare different markets, target sectors and audience groups based on demand signals, competitor presence and business relevance.
Willing to continuously develop knowledge of Counter-UAS market developments, digital marketing trends, competitor positioning and emerging regional opportunities.
TRD is a Singapore registered company which was set up in 2011 to initially provide consultancy and market development services for security and defense industries. Since 2015, TRD has been engaging deeply into the design, development and supply of stand-alone products and integrated systems to address the growing threat represented by the proliferation of drones. TRD is also representing several international Defense suppliers for jointly providing solutions to ASEAN customers. TRD comprises defense and security subject matters expert with decades of technical and military experience. Such expertise allows TRD to develop modular, integrated and proven solution, thanks to the support of a dedicated team of competent and innovative system engineers, production managers and after-sales support managers. TRD is proud today to count among its customers most of the ASEAN countries, countries in the Middle-East and Europe. TRD is proud to achieve ISO 9001:2015 standard on our Anti-Drone stand-alone and integrated systems in 2019.
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