Overview:
PS Global Consulting (formerly PointStar Consulting) is Asia-Pacific’s premier cloud financial digital transformation consultancy and a leading Oracle NetSuite Solution Partner. As an integral part of the Skyform digital transformation group backed by SeaTown, PS Global Consulting maintains a strong regional footprint with offices in Singapore, Malaysia, Indonesia and Thailand. We provide end-to-end cloud business management, integration, and finance automation solutions for fast-growing enterprise clients across APAC, partnering with world-class cloud platforms including Oracle NetSuite, Celigo, Workato, BlackLine, and Netgain.
We are seeking an ambitious, strategic, and results-driven Regional Head of Marketing to lead our marketing strategy and execution across Asia-Pacific. Reporting directly to executive leadership, the Regional Head of Marketing will be responsible for building brand equity, driving B2B demand generation, expanding regional market share, and leading high-performing marketing initiatives aligned with revenue targets across all APAC markets.
Responsibilities
- Pipeline Ownership: Design, execute, and scale omni-channel demand generation campaigns to consistently hit pipeline, pipeline value, and customer acquisition cost (CAC) targets.
- Funnel Experimentation: Run high-velocity, data-driven experiments across paid channels, landing pages, email nurture streams, and onboarding flows to continuously improve conversion rates.
- Lead Lifecycle Strategy: Build and optimize sophisticated lead-scoring, nurturing, and routing systems to seamlessly pass high-intent prospects to the sales team.
- Data & Analytics: Establish clear dashboards tracking core metrics to guide budget allocation.
- Cross-Functional Alignment: Partner deeply with Principal and internal Sales teams to align marketing campaigns with product launches, sales priorities, and customer retention loops.
Qualifications
- Experience: 8+ years of B2B marketing experience with at least 4+ years in a regional leadership role within B2B SaaS, Enterprise Software, Cloud Solutions, or IT Consulting.
- Domain Knowledge: Proven track record in B2B enterprise tech marketing (ERP, CRM, iPaaS, Financial Automation) across APAC markets.
- Demand Generation and Growth Marketing: Strong expertise in B2B demand generation, growth marketing, and sales pipeline enablement.
- Partner Marketing: Experience working within vendor ecosystems (e.g., Oracle NetSuite, Salesforce, Workato, BlackLine) is highly advantageous.
- Leadership: Strategic leader with experience managing multi-cultural, cross-border teams across SEA and East Asia.
- Analytical Skills: Data-driven mindset with expertise in marketing automation tools (e.g., HubSpot, CRM, web analytics (Google Analytics), and paid ad platforms (LinkedIn, Google Ads).
- Communication: Exceptional communication and executive stakeholder management skills in English.