About the role
We are looking for a proactive and results-driven Brand Partnership Executive under Marketing Department to expand our brand partnerships across Southeast Asia (SEA).
You will identify and engage potential brand partners, explore collaboration opportunities, build business relationships, and support commercial discussions to secure new partnerships.
The ideal candidate is outgoing, commercially minded, and a strong communicator with a passion for brand partnerships, gaming, and digital entertainment.
Key Responsibilities
- Proactively identify, approach, and engage potential brand partners, customers, and business opportunities across Southeast Asia, including Thailand, Vietnam, Malaysia, and the Philippines.
- Develop and manage a strong pipeline of partnership opportunities through strategic cold outreach, warm introductions, industry events, existing professional networks.
- Collaborate closely with internal teams (marketing, product, content, legal) to structure win-win partnership proposals.
- Track and manage outreach activity, pipeline health, and conversion metrics in CRM.
- Provide responsive customer service and ongoing support to customers and brand partners, ensuring positive experiences and strong relationships.
- Execute community-building initiatives and engagement activities to strengthen relationships with customers, partners, and the gaming community.
- Stay updated on SEA brand trends, competitor partnerships, and emerging opportunities.
Requirements
- 1-2 years' experience in Business Development, Brand Partnerships, or Sales
- Strong communication and relationship-building skills.
- Good negotiation skills and ability to convert leads into partnerships.
- A self-starter and comfortable proactively outreach and prospecting through LinkedIn, email, WhatsApp, and networking events.
- Experience managing social media engagement, particularly on TikTok, Instagram, and Threads.
- Proactive, independent, and comfortable working in a target-driven environment.
Good To Have
- Familiarity with SEA consumer brands (FMCG, beauty, fashion, F&B, lifestyle, tech, etc.).
- Comfortable working independently while aligning with broader company goals.
- Existing industry connections or professional networks across SEA markets.