BLANCO Group Hiring! Full Time Product - Marketing Manager Partners, APAC in - Ricebowl

The ideal candidate will be responsible for  for the development and management of the product portfolio, range development, trend monitoring and all Marketing / Brand related activities of BLANCO across Asia.

This role requires a strategic yet hands-on approach to enhance market penetration, optimize the customer journey, and elevate brand presence in line with the company’s global objectives.

Key Competencies

• Experienced product and marketing manager with proven ability to successfully manage all aspects of product lifecycle and drive brand growth across diverse markets
• Proven ability to develop and execute successful product and marketing strategies Solid technical background with understanding and/or hands-on experience of the market, products and product development
• Analytical and data-driven: Comfortable using data to guide decisions
• Project management: organized and detail-oriented, able to manage multiple projects simultaneously and deliver on deadlines

Key Responsibilities & Decision Rights:

• Consumer Insights: Understand customer journey, identify key drivers and requirements through market research and analysis
• Competitor benchmarking: Monitor, analyze and report competitor offers, pricing and strategies
• New product development: Translate consumer insights & customer requirements into product strategy and development briefings according to NPD processes
• Portfolio development: Range analytics, apply global product, pricing and positioning strategies to optimize market fit and profitability
• Aftersales Service: Close technical liaison with Quality, Purchasing Departments and Customer Service to ensure effective after sales service
• Approvals: Oversee, facilitate and ensure efficient approval process in cooperation with HQ approval responsible, local sales and regional distributors.
• Sales forecast: Work closely with sales and operations in consideration of discontinuation and new product launches

Key Activities

• Localization and Implementation: Localizing and enhancing global Marketing tool set. Guiding local implementation with distributor partners in the region
• Digital Marketing and POS: Focus on driving Digital Marketing strategies and POS presence / activities to increase brand visibility and engagement.
• Responsible for POS development of Partner showrooms including support for store upgrades according to guidelines.
• Brand consistency: Adapt, apply and ensure local consistency with global brand guidelines, maintaining consistent brand messaging across all channels.