The Olive Tree Group Hiring! Full Time Social Media cum Digital Marketing Specialist in Federal Territory, Earn up to MYR 5,500 - Ricebowl

1. Social Media Management

• Manage social media platforms including Instagram, Facebook, TikTok and other relevant channels for assigned TOTG brands.
• Develop and maintain monthly social media content calendars.
• Plan, schedule and publish posts, Reels, Stories and other social content.
• Ensure all content follows the respective brand’s visual identity, tone of voice and communication guidelines. Manage multiple brands and outlets while maintaining consistency across all platforms.
• Ensure social media content is timely and relevant to each brand’s campaigns, promotions and activities.

2. Content Planning & Development

• Develop creative and engaging content ideas based on campaigns, promotions, events, menus, outlet experiences and brand objectives.
• Work closely with the Creative, Photography/Videography and Marketing teams to develop required content.
• Coordinate photoshoots and video content requirements for assigned brands.
• Identify opportunities to maximize existing photo and video assets across different platforms.
• Create basic social media content where required using tools such as Canva, CapCut or similar platforms.
• Develop short-form video concepts suitable for Reels, TikTok and other emerging platforms.

3. Social Media Trends & Growth

• Stay updated on social media trends, viral formats, trending audio, content styles and platform updates.
• Identify relevant trends and adapt them to TOTG’s brands in a way that remains authentic to each brand identity.
• Monitor competitor and industry activity, particularly within the F&B, hospitality and lifestyle sectors.
• Continuously identify new opportunities to increase reach, engagement and brand visibility.

4. Community Management

• Monitor and respond to comments, DMs, enquiries, mentions and tags in a timely and professional manner.
• Engage with followers and build stronger online communities for assigned brands.
• Monitor online conversations and user-generated content.
• Encourage and identify opportunities for UGC, collaborations and customer engagement.
• Escalate customer complaints, sensitive issues or operational matters to the relevant PIC/management when required.

5. Digital Marketing Support

• Support digital marketing campaigns across TOTG brands and outlets.
• Assist with Meta Ads, TikTok Ads and other relevant digital campaigns.
• Support campaign setup, audience targeting, content selection and basic budget allocation.
• Work with the Marketing team to optimise campaigns based on performance.
• Monitor digital campaign performance including reach, engagement, traffic, leads and conversions.
• Support digital initiatives across relevant platforms such as Google Business Profile, websites and other online touchpoints.
• Identify opportunities to improve online visibility and drive traffic to TOTG outlets, campaigns and promotions.

6. Campaign & Promotion Support

• Support the planning and execution of brand campaigns, promotions, events, new outlet launches and seasonal initiatives.
• Translate marketing campaigns into effective social media content and digital activations.
• Coordinate with internal teams to ensure campaigns are launched on time across relevant platforms.
• Support social media amplification and paid campaigns where required.
• Ensure key promotions and campaigns receive sufficient digital visibility throughout their campaign period.

7. Performance Tracking & Reporting

• Monitor and analyze social media and digital performance on a regular basis.
• Prepare monthly social media and digital performance reports.
• Identify high-performing and underperforming content.
• Provide recommendations and insights to improve future content and campaigns.
• Track key metrics including:
• - Reach & impressions- Engagement rate- Followers and audience growth- Video views- Shares & saves- Website/social traffic- DMs and enquiries- Campaign performance- Leads/conversions where applicable

8. Cross-Department Collaboration

• Work closely with the Marketing, Creative, Photography/Videography, Operations and Outlet teams.
• Communicate content requirements clearly and in advance.
• Coordinate with outlet teams to capture timely content, promotions and guest experiences.
• Ensure marketing campaigns are effectively translated into digital and social media executions.
• Act as the social media point of contact for assigned brands.
• Flexible and willing to work on-site or during weekends for events/shoots.

Pay: RM5,000.00 - RM5,500.00 per month

Benefits:

• Health insurance
• Maternity leave
• Parental leave

Application Question(s):

• Available start date?

Willingness to travel:

• 50% (Required)

Work Location: In person