HETCH Hiring! Full Time E-commerce Manager – UK Market in Selangor - Ricebowl

ABOUT HETCH

HETCH is a fast-growing home appliance brand built on one idea: "Engineered For Tomorrow, Built For Everyday."

We launched on TikTok Shop in 2023, expanded into Indonesia in 2024 and the UK in 2025, and were named TikTok Shop Electronics Mall Brand of the Year in 2025.

With European expansion planned for 2027, we're looking for a commercially driven E-commerce Manager to lead and grow our UK online business.

THE ROLE

You'll take ownership of HETCH's UK e-commerce performance across TikTok Shop, Amazon and Shopify, driving sales growth and profitability.

Based at our Malaysia headquarters, you'll work closely with our UK team and cross-functional partners to develop strategies, execute campaigns and identify new growth opportunities.

KEY RESPONSIBILITIES

E-commerce Strategy & Performance

· Own UK sales targets, revenue growth and profitability across TikTok Shop, Amazon and Shopify.

· Develop and execute channel strategies covering product range, pricing and promotions.

· Plan and manage major campaigns, including Black Friday, Prime Day and TikTok Shop promotional events.

· Track channel performance, advertising efficiency and profitability, turning data into actionable insights.

Marketplace & Store Management

· Oversee product listings, content optimisation, store performance and customer experience.

· Improve product visibility, conversion rates and marketplace account health.

· Manage and optimise TikTok Shop and Amazon advertising campaigns to drive profitable growth.

Collaboration & Operations

· Work closely with the UK affiliate and creator team to drive sales through creator content and live commerce.

· Coordinate with operations teams on inventory planning, fulfilment and returns.

· Build strong relationships with marketplace account managers, agencies and business partners.

· Travel to the UK for market visits, partner meetings and events.

WHAT WE'RE LOOKING FOR

· Minimum 3 years of e-commerce experience, with proven hands-on experience managing and growing online stores or marketplaces.

· Solid experience with TikTok Shop or Amazon Seller Central, and familiarity with other platforms such as Shopify.

· Good commercial understanding of sales performance, advertising, pricing and profitability.

· Analytical and confident using data to make decisions and drive improvements.

· Proactive, organised and able to work independently and collaboratively across teams.

· Excellent written and spoken English.

· Comfortable working UK business hours from Malaysia and travelling to the UK for 1–2 weeks per quarter.

NICE TO HAVE

· Experience managing UK or European e-commerce marketplaces.

· Background in home appliances or consumer electronics.

· Mandarin proficiency for communication with regional teams and partners.

WHAT WE OFFER

· Competitive salary with performance-based bonuses.

· Opportunity to lead UK e-commerce growth and contribute to HETCH's future European expansion.

· International exposure through regular visits to meet UK partners and creators.

· Annual leave, medical coverage and statutory benefits.

· A collaborative, fast-moving team.