SKINTIFIC Malaysia Hiring! Full Time Campaign Specialist (Senior-Junior) in Federal Territory - Ricebowl

Job Description:

• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirements:

• Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• Senior: Minimum 3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Junior: Minimum 1 year of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.
• Strong network of influencers, content creators, talent agencies, and media partners is preferred.
• Excellent negotiation and relationship management skills with the ability to build long-term partnerships.
• Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.
• Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.
• Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.
• Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.
• Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.
• Detail-oriented, proactive, and able to work independently in a fast-paced environment.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.
• Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Interested candidates can email your CV to *************