Brighten Business Consulting Hiring! Full Time Digital Performance Specialist (DV360 | Programmatic Advertising) in WP Kuala Lumpur, Earn up to MYR 6,500 - Ricebowl

Bachelor’s Degree in Marketing, Communications, or related disciplines

Minimum2 years of hands-on experience in DV360 programmatic media buying, ad operations, or similar trading roles

Proven experience managing and optimizing programmatic campaigns to achieve performance targets

Strong analytical and problem-solving skills with a solid understanding of the programmatic advertising ecosystem and ad technology

Proactive, detail-oriented, curious, and self-driven

Ability to multitask and prioritize effectively in a fast-paced environment

Excellent communication and presentation skills

Mandarin and English proficiency required; Cantonese is an advantage.

Hands-on experience with Display & Video 360 (DV360)

Experience with other DSP platforms (e.g., The Trade Desk)

Knowledge of Campaign Manager 360 (CM360)

Experience with Google Analytics (GA) and Google Tag Manager (GTM)

Independently set up, launch, and manage programmatic campaigns on platforms such as Display & Video 360 (DV360)

Monitor campaign performance and continuously optimize campaigns to achieve KPIs and client objectives

Analyze campaign data and provide actionable insights and recommendations

Implement audience targeting strategies, bidding optimization, and creative rotation strategies

Troubleshoot campaign setup, ad serving, and tracking issues

Collaborate with Customer Success and client-facing teams to understand campaign objectives and develop effective media strategies

Prepare and present performance reports, highlighting trends, insights, and recommendations

Participate in client meetings and act as a subject matter expert on programmatic advertising

Maintain accurate campaign records and documentation

Ensure adherence to established workflows and quality standards

Collaborate closely with internal teams to ensure seamless campaign execution and reporting

Develop and maintain best practices, product documentation, and knowledge resources

Participate in ad-hoc projects and internal initiatives that contribute to business growth and innovation