Asiana Grand Hall (M) Hiring! Full Time Brand & Content Lead in Selangor, Earn up to MYR 7,000 - Ricebowl

Minimum Diploma or Bachelor’s Degree in Marketing, Mass Communication, Branding, Digital Media or a related field.

Minimum 3–5 years of experience in content creation, branding, social media marketing or creative marketing.

Proven experience in developing brand strategies and managing content campaigns.

Strong creative thinking, storytelling, copywriting and scriptwriting skills.

Hands-on experience in producing content, including planning, filming and basic video editing.

Proficient in CapCut, Canva or other relevant content creation tools.

Comfortable appearing in front of the camera as a host or supporting talent when required.

Strong understanding of TikTok, Instagram, Facebook and current social media trends.

Able to prepare content pillars, creative briefs, scripts, storyboards and content calendars.

Experience in leading, coordinating or providing creative direction to a content production team.

Able to analyse content performance, engagement, audience growth, leads and conversions.

Strong communication, presentation, leadership and project management skills.

Proactive, highly creative, resourceful and able to generate ideas independently.

Able to manage multiple campaigns and meet tight deadlines with minimal supervision.

Willing to travel to all Asiana locations across Kuala Lumpur and Selangor according to the assigned schedule.

Willing to work flexible hours, weekends or public holidays when required for filming, Open Day programmes and company events.

A strong content, branding or campaign portfolio is required.

Conduct analysis of Asiana’s brand positioning, strengths and public perception, including the CEO’s personal branding.

Research market trends, target audiences, social media developments and competitors’ activities.

Develop branding and content strategies aligned with the company’s direction and objectives.

Plan content pillars, campaigns, content calendars and production schedules.

Develop creative content ideas to promote wedding halls, bridal services, catering, packages, Open Days and other company services.

Produce content for the CEO’s personal branding, leadership profile, corporate activities, CSR initiatives and company culture.

Write compelling hooks, scripts, captions, brand stories, storyboards and creative briefs.

Be actively involved in filming, content production and basic editing using CapCut, Canva or other relevant applications.

Be comfortable appearing on camera as a host or supporting talent when required.

Provide creative direction and coordinate tasks for Live Hosts, Creative Strategists, Videographers, Graphic Designers and the Social Media team.

Coordinate the entire content production process, from ideation and filming to design, editing and publication.

Ensure all content complies with Asiana’s visual identity, tone of voice, key messaging and brand standards.

Verify the accuracy of all information relating to packages, promotions, pricing and services before publication.

Collaborate with the Sales Department to produce content that generates leads, customer enquiries and conversions.

Plan and manage content for promotional campaigns, Open Days, company events and special programmes.

Monitor content performance based on views, reach, engagement, audience growth, leads and conversions.

Evaluate campaign effectiveness and recommend improvements based on performance data and audience feedback.

Monitor audience sentiment and public perception of the CEO and company to protect brand reputation.

Prepare and present branding, content and campaign performance reports to the CEO.

Ensure all content is completed and published according to the agreed schedule.

Perform other branding and content-related duties as assigned by management.