Glad2Glow Malaysia Hiring! Full Time Influencer Marketing (Senior) in Federal Territory - Ricebowl

Overview

Senior Marketing Specialist role focused on leading and overseeing the development and execution of comprehensive marketing strategies aimed at driving brand awareness, consideration, and conversion sales across multiple channels including Instagram and TikTok.

Key responsibilities

• Manage the influencer marketing process, ensuring campaigns meet brand goals, deadlines, and budgets.
• Handle the full marketing campaign process, from planning and execution to performance analysis.
• Plan and execute product launches, influencer campaigns, and major events based on the brand strategy.
• Work closely with Product, Business Development, Creative, and Design teams to ensure marketing activities support business goals and brand standards.
• Track campaign growth and ROI, using data to improve performance and achieve targets.
• Guide and support junior team members, helping them develop their skills and manage daily tasks.
• Monitor market trends, customer behavior, and competitors to identify new growth opportunities.
• Maintain consistent branding across social media, advertisements, and influencer campaigns.
• Manage the marketing budget and ensure resources are used effectively.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• 2–3 years of experience in Influencer Marketing, KOL Management, Marketing Briefing, and Team Management.
• Strong understanding of TikTok and Instagram, especially beauty and skincare content.
• Experience managing end-to-end influencer campaigns, from sourcing and briefing to content review and performance analysis.
• Good knowledge of skincare, makeup, beauty trends, and Gen Z consumer behavior.
• Strong ability to create clear and effective marketing briefs and content directions for influencers.
• Able to analyze campaign performance using metrics such as GMV, engagement, impressions, CPM, and ROI.
• Able to lead and guide junior team members while managing multiple campaigns at the same time.
• Creative, trend-aware, and proactive, with the ability to identify new content and influencer opportunities.