Sembcorp Hiring! Full Time Programme Origination - Marketing Manager in West Region (Singapore) - Ricebowl

Job Purpose

The Manager, Programme Origination reports to the Head, Program Origination and leads the Programme Origination team in developing and executing commemorative coin, collectible, bullion and related product programmes. The role owns programme strategy, concept origination, launch readiness, marketing communications, delivery governance, P&L actualisation, KPI achievement and yearly margin targets.

The role also manages internal teams and external contractors to deliver cohesive brand positioning, impactful product communications, effective campaigns and commercially aligned go-to-market execution.

Key Roles & Responsibilities

Programme Origination Leadership

• Lead and manage the Programme Origination team to deliver programmes, achieve yearly margin targets and strengthen team performance in a dynamic environment.

• Own programme planning, execution and review across scope, schedule, budget, quality, launch readiness, risks and post-launch performance.

Programme Origination, Marketing & Commercial Delivery

• Conduct market research, identify trends and originate differentiated product concepts that challenge the norm and strengthen brand equity.

• Oversee marketing and communications plans, product stories, campaign briefs, sales enablement materials and channel support across retail, e-commerce, corporate sales and digital platforms.

Stakeholder, Team & Contractor Management

• Manage internal teams across programme origination, marketing, sales, design, production and operations to ensure coordinated delivery and accountability.

• Manage external contractors, agencies, vendors and partners to deliver agreed quality, cost, timelines, messaging and brand standards.

• Monitor programme KPIs and programme-level P&L, track performance against sales, margin and engagement targets, and drive timely corrective actions.

Key Accountabilities

• Leadership, development and progression of the Programme Origination team.

• Strong P&L management and actualisation of commercial objectives, KPIs, yearly margin targets and profitability outcomes.

• KPI-driven performance management with clear metrics, timely reviews, accountability and corrective actions.

• Effective coordination of internal teams, external contractors and cross-functional stakeholders.

• Accurate programme reporting, documentation and management updates.

• Consistent product marketing, brand messaging, campaign delivery and customer engagement.

Key Decisions & Dimensions

• Recommend programme concepts, timelines, budget allocations, go-to-market requirements and actions to mitigate risks or improve performance.

• Manage the Programme Origination team and influence cross-functional delivery across marketing, production, operations, sales and external partners.

• Oversee internal marketing resources and external contractors supporting communications, campaigns and customer engagement.

• Accountable for programme-level P&L actualisation and KPI achievement, including sales, margin, engagement and timeline adherence.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing or a related discipline.

• More than 10 years of relevant experience in marketing, product marketing, integrated communications, programme origination or related commercial roles, with team leadership experience.

• Proven experience managing internal teams, external agencies, contractors and cross-functional stakeholders.

Skills & Competencies

• Strong leadership, ownership mindset and ability to work independently, influence and motivate teams, and drive team progression in a dynamic environment.

• Highly organised, proactive and adaptable, with the ability to manage multiple priorities and solve problems effectively.

• Strong communication, stakeholder management and presentation skills.

• Sound commercial acumen, analytical capability, P&L understanding and ability to interpret market and performance data.

• Strong understanding of marketing strategy, brand communications, campaign execution, product storytelling and customer engagement.

• Creative thinker who challenges the norm, originates impactful collectibles and crafts compelling communication messaging that strengthens brand equity, market appeal and customer engagement.