Target Media Malaysia | Focus Media Group Hiring! Full Time SOCIAL MEDIA - CONTENT SPECIALIST in Federal Territory - Ricebowl

Target Media Sdn Bhd is the Malaysian subsidiary of Focus Media China, specializing in elevator advertising.

Focus Media China founded in 2003, is the world’s pioneer in elevator advertising and China’s largest inner-building media group. Its network spans over 300 cities across China and has expanded into more than 10 countries and regions worldwide. Over 87 of China’s Top 100 brands partner with Focus Media.

We are a fast-growing organisation that provide a platform for shared growth and long-term development for you. We support employee development through providing learning and training opportunities at our headquarters, structured career progression frameworks and exposure to cross-border projects.

With rapid expansion in Malaysia, we are looking for driven and ambitious individuals to join our Graduate Management Trainee Program and grow into future leaders.

We are looking for a creative and driven Social Media & Content Specialist to lead our content and social media strategy. This role focuses on leveraging AI tools and short-form video content to build strong brand presence across digital platforms.

Key Responsibilities

• Develop and execute content strategies across social media platforms
• Create and manage AI-generated video content for marketing and branding purposes
• Plan, produce and publish engaging short-form video content
• Monitor and analyze performance metrics (engagement, reach, conversions) and optimize accordingly
• Manage day-to-day social media operations, including posting schedules and audience engagement
• Collaborate with internal teams to align content with business objectives

Requirements

• Bachelor Degree in Marketing, Mass Communication, Media or related field
• Proven experience in social media management and content creation
• Hands-on experience with AI video tools (e.g. CapCut AI, Runway or similar)
• Basic video editing and content production skills
• Proficient in English and Mandarin to support coordination with HQ